Performance Marketing Executive - Everlast

Frasers Group; Shirebrook; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join Frasers Group as a Performance Marketing Executive and help reshape retail through innovative marketing strategies. This role offers the chance to manage campaigns across affiliates, paid social, and PPC for the renowned Everlast brand, driving growth in both the UK and US markets. With a focus on data-driven performance metrics, you will work collaboratively with various teams to enhance brand visibility and revenue. If you possess strong analytical skills and a passion for the fitness and lifestyle sector, apply now for a rewarding career opportunity.

Benefits

Free Gym Classes

Discounted Gym Memberships

Employee Recognition Programs

Bonus for Top Performers

Qualifications

• Proven experience in performance marketing, specifically in Affiliates, Paid Social, and PPC.
• Strong analytical skills with experience using Google Analytics and Facebook Ads Manager.
• Ability to manage multiple campaigns simultaneously with a detail-oriented approach.

Responsibilities

• Manage and optimise affiliate marketing campaigns across UK and US markets.
• Develop and execute end-to-end paid social strategies across Meta & TikTok.
• Plan, execute & optimise PPC campaigns to increase brand visibility.

Skills

Analytical Skills

Communication

Relationship Management

Proactive Mindset

Education

Experience in Performance Marketing

Understanding of Multi-channel Strategies

Tools

Google Analytics

Facebook Ads Manager

PPC platforms (Google Ads, Bing)

Job description

Performance Marketing Executive - Everlast

• Full-time

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?
Our vision – we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

We are looking for a dynamic and results-driven Performance Marketing Executive to join our in-house marketing team at Everlast, supporting both the UK and US markets. You will play a key role in executing and optimising multi-channel performance marketing strategies across Affiliates, Paid Social, and PPC to drive growth and brand visibility.

This is a unique opportunity to work with a well-established brand within the fitness and lifestyle sector, managing campaigns from strategy through to execution, analysis, and reporting.

Key Responsibilities:

Affiliates:

Manage and optimise affiliate marketing campaigns to drive incremental revenue across UK and US markets.

Develop strong relationships with key affiliate partners, leveraging data-driven insights to maximise performance.

Monitor affiliate performance, track key metrics, and implement strategies to enhance program effectiveness.

Stay updated on industry trends and identify new affiliate opportunities.

Paid Social:

Develop, execute & manage end-to-end paid social strategies across Meta & TikTok platforms

Continuously analyse campaign performance and implement optimisations to achieve KPIs & drive business focuses

Create engaging, data-driven ad content to reach targeted audiences

Collaborate with internal teams to drive performance (Performance, Trade, Creative & Tech teams) & work with key external partners

PPC:

Plan, execute & optimise PPC campaigns across Google Ads & Bing to drive incremental revenue, increase brand visibility & drive site traffic

Manage day-to-day campaign performance including keyword research, ad copywriting, bid management and budget pacing

Stay on top of industry trends, platform updates, and competitor activity to identify new growth opportunities

Performance Analysis:

Regularly track and report on channel, platform & campaign performance.

Use analytics tools (e.g. GA4, Power BI, Partnerize, Fospha) to monitor performance and identify areas for improvement.

Proven experience in performance marketing, specifically in Affiliates, Paid Social, and PPC.

Strong analytical skills with experience using Google Analytics, Facebook Ads Manager, and affiliate management platforms.

Data-driven mindset with a focus on achieving measurable results.

Excellent communication and relationship management skills.

Proactive, detail-oriented, and able to manage multiple campaigns simultaneously.

Passion for the fitness and lifestyle sector is a plus.

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions

Frasers Festival – an event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.