Performance Marketing Executive

Bamford Collection; West Suffolk, Moreton-in-Marsh; On-site; GBP 35,000 - 38,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to enhance brand presence through strategic paid media efforts. This full-time role involves collaborating with various teams to drive customer acquisition and manage campaigns across Google and Meta platforms. You will play a pivotal role in shaping marketing strategies, analyzing performance metrics, and contributing to a sustainable vision. If you are passionate about digital marketing and eager to make a positive impact, this opportunity offers a dynamic environment where your skills can thrive.

Benefits

Discounts on products and services

Paid volunteering day

Subsidised private medical insurance

Pension scheme

Life assurance cover

Mental health support

Qualifications

• 2+ years in Digital Marketing focusing on acquisition channels.
• Experience with Google Ads and Meta Ads is essential.

Responsibilities

• Execute paid media strategy across multiple channels.
• Report insights from KPIs on a regular basis.

Skills

Digital Marketing

Google Ads

Meta Ads

Ecommerce

Rakuten

GA4

Excel

Communication Skills

Organizational Skills

SEO

Job description

THE BAMFORD COLLECTION IS A GROUPOF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHINGAND NURTURING PEOPLE AND PLANET.

What drives and inspires us is the belief that we have a responsibility not just to protect the world around us but to have a positive impact on it too.

The group encompasses an organic farm and retailer; a considered clothing label; botanical skincare, bath and body collections; wellness destinations around the world; and hospitality experiences that foster a sense of community and celebrate the healing power of escapism.

We champion a slow and sustainable way of living, encouraging our customers to make choices that are greener for the planet as well as kinder to their bodies and minds.

We are more than a group of businesses striving to make a difference. We are a way of life.

ABOUT THE ROLE

Reporting into the Senior Performance Marketing Manager, you will help execute and manage the day-to-day delivery of paid media channels to drive high quality converting traffic for Daylesford Organic, Bamford and Daylesford Stays, to deliver commercial targets and further drive customer acquisition.

Working within the ad platforms themselves, you will work on growing our brand presence across Google, Meta and our affiliate network, as well as helping our SEO strategy to grow our paid and organic growth across the business.

Based at either our Daylesford office in the Cotswolds or London office, this role is full time, 40 hours per week, salary £35,000 - £38,000 per annum.

RESPONSIBILITIES

• Work with the Senior Performance Marketing Manager to execute the paid media strategy across Google Ads, Meta Ads, Affiliates, and wider channels to drive new customer acquisition.
• Execute the paid media trading calendar working with copy, content, social, creative and ecommerce teams to drive relevancy, commercial messages and thoughtful user journeys.
• Brief, build, manage proofing process, execute, and monitor sales across our paid channel’s vs target.
• Work with our Rakuten account manager and key affiliate partners to nurture, develop and drive growth in our affiliate channel.
• Execute and develop an AB testing plan, sharing learnings across the Collection.
• Report and draw insights for all KPIS from paid channels on a weekly, monthly and quarterly basis.
• Assist with budget planning, forecasting and overall strategy development
• Bring our purpose to life by driving meaningful social and environmental improvements, contributing to our journey as a B Corp, and aligning with our sustainability vision.
• Inspire and empower our customers, suppliers, and partners to live and work more consciously, creating a lasting positive impact on the world.

SKILLS YOU WILL BRING

• 2+ Years’ experience within a Digital Marketing team looking after acquisition channels including Google and Meta
  
• Preferably 1-year hands of directly hands on/executional experience in platform (this can be agency side or in house)
  
• 1+ years’ experience working within ecommerce, preferably within a multi retailer or within the luxury sector.
  
• Digital experience within hospitality is a benefit.
  
• Experience with Rakuten would be a benefit.
  
• Experience with GA4 and Excel is essential
  
• Strong presentation and communication skills
  
• Great organisational and administrative skills
  
• Collaborator – able to work seamlessly with colleagues, including the Ecom, Creative and marketing teams.
  
• Multitasker - ability to multitask and prioritise multiple content requirements across the business.
  
• A thirst to learning more about paid media in a fast paced, multi brand environment.
  
• SEO skills are a plus but not essential.
  
• Google Ads certification is a bonus.
  

PERKS AND BENEFITS

• Discounts: We offer a range of discounts on our products, treatments, and diningexperiences from day 1.
• Volunteering Days: Employees are offered one paid day per year to volunteer with acharity of their choice.
• Private Medical: We offer subsidised private medical insurance through Bupa.
• Pension Scheme: Pay up to 9% of your salary into your pension each month; wecontribute up to 4.5%.
• Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
• Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.