Performance Marketing Executive

Footballco; Greater London; On-site; GBP 38,000 - 64,000; Full time

Job summary

Footballco is seeking a driven Performance Marketing Executive in London to join our growing affiliate team. You will activate, execute and optimise global paid campaigns across Meta, Google, and TikTok, reporting to the Head of Performance Marketing.

You will collaborate with Affiliate, Client Services, Ad Operations and Social to ensure campaigns hit KPIs, stay within budget, and continuously test creative, audiences, and copy. This role is based in London.

Qualifications

• 1–3 years of hands-on paid media experience in-house or agency.
• Strong proficiency with Meta, Google, and TikTok Ads tools.
• Analytical with high data accuracy and detail orientation.

Responsibilities

• Campaign Activation & Execution: Build, launch, and manage daily paid media campaigns across Meta, TikTok, Google Search/PPC, and other platforms.
• Daily Optimisation: Continuously monitor campaign performance, adjust targeting, bids, creatives, and landing pages to hit KPI targets and ROAS.
• Hands-on Platform Management: Set up tracking, manage daily budgets, and ensure accurate campaign setup.
• A/B Testing: Execute regular creative, audience, and ad copy tests to gather actionable data.
• Reporting & Analysis: Track daily and weekly performance data, compile reports and insights.
• Cross-Team Collaboration: Work with Affiliate, Social, Client Services, Ad Ops to gather assets and implement tracking.
• Vendor & Platform Liaising: Assist with publisher/platform relationships and new ad formats.
• Budget Tracking: Monitor daily spend to stay within allocated budgets.

Skills

Paid media campaigns

Analytical mindset

Attention to detail

Multi-campaign management

Communication & collaboration

Sports content interest

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Job description

Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 2 billion video views per month, 130 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world's largest football media company and one of the largest digital media companies in sport globally.

About the role

Footballco is looking for a driven, detail-oriented Performance Marketing Executive to join our growing affiliate team. In this hands-on role, you will be responsible for the day-to-day activation, execution, and ongoing optimisation of global paid campaigns across channels such as Paid Social, PPC, and arbitrage.

Working directly under the guidance of the Head of Performance Marketing, you will help attract high-intent users and drive conversions across our key affiliate verticals, including ticketing, streaming, VPNs, and finance. This role requires regular collaboration with internal teams—including Affiliate, Client Services, Ad Operations, and Social—to ensure campaigns run smoothly, hit performance metrics, and stay on budget.

You will be based in London and report directly to the Head of Performance Marketing.

What you'll be doing:

• Campaign Activation & Execution: Build, launch, and manage daily paid media campaigns across Meta, TikTok, Google Search/PPC, and other advertising platforms based on established strategies.
• Daily Optimisation: Continuously monitor campaign performance, adjusting targeting, bids, creative assets, and landing pages to ensure strict KPI targets and ROAS goals are met.
• Hands-on Platform Management: Utilise digital advertising tools and native ad managers to set up tracking, manage daily budgets, and ensure accurate campaign setup.
• A/B Testing: Execute regular creative, audience, and ad copy tests to gather actionable data on what resonates best with our audience.
• Reporting & Analysis: Track daily and weekly performance data, compiling operational reports and highlighting insights.
• Cross-Team Collaboration: Work alongside internal teams (Affiliate, Social, Client Services, Ad Operations) to gather creative assets, implement tracking pixels, and ensure smooth execution.
• Vendor & Platform Liaising: Assist with the administrative side of publisher and platform relationships, staying up to date with new features, tools, and digital ad formats.
• Budget Tracking: Track daily spend to guarantee campaigns remain strictly within allocated budgets without over- or under-spending.

What you have:

• 1-3 years of hands-on experience running paid media campaigns (Paid Social, Search/PPC, or display/arbitrage) in-house or agency-side.
• Strong technical ability with native ad tools (e.g., Meta Ads Manager, Google Ads, TikTok Ads Manager).
• Highly analytical mindset with strong data accuracy and attention to detail.
• Proven ability to manage multiple campaign setups and optimisation tasks simultaneously in a fast-paced environment.
• Good communication skills with a collaborative attitude and a desire to learn from senior specialists.
• A passion for digital trends, performance media, and sports content.

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.