Performance Marketing, Email & Content Manager

JR United Kingdom; Lincoln; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in consumer goods is seeking a Performance Marketing, Email & Content Manager to drive their marketing strategies. The ideal candidate will leverage their expertise in performance marketing and email campaigns to enhance customer engagement and retention. This position offers the chance to work in a fast-paced, data-driven team where innovation and creativity are encouraged.

Benefits

Competitive salary and benefits

Growth opportunities in marketing

Collaborative work environment

Qualifications

• At least 5 years of experience in performance marketing and content strategy.
• Strong knowledge of digital advertising platforms like Google Ads.
• Proficiency with email marketing tools and CRM systems.

Responsibilities

• Develop and execute paid media strategies across various digital channels.
• Plan and optimize email campaigns to nurture leads.
• Analyze performance metrics and refine marketing strategies.

Skills

Digital advertising platforms

Email marketing tools

Customer segmentation

Analytical skills

Copywriting

Project management

Tools

Klaviyo

Google Analytics

Job description

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Performance Marketing, Email & Content Manager, Lincoln

Client: Love Lemonade

Location: Lincoln, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Job Title: Performance Marketing, Email & Content Manager

Employment Type: Full Time

About Us:

Founded in 2007 and based out of Hertfordshire in the UK, Lemonade is your go-to shop for all things glitter, crystals, and bling. With our bedazzled and ornate creations, we aim to bring a little sparkle to everyone’s day.

Lemonade’s story begins with our owner and founder, Laura Hope, selling handmade items at local craft fairs. Her bejewelled goods quickly skyrocketed in popularity, leading to expansion into worldwide exhibitions and high-end retail shelves. Our products have been featured in department stores and duty-free shops.

Our company has grown significantly, with a large social media following and a strong online presence. We have collaborated with influencers, celebrities, and social media stars, making Lemonade a destination for glamorous goods.

Role Overview:

We are seeking a Performance Marketing, Email & Content Manager to lead our data-driven marketing efforts. This role will focus on customer acquisition, engagement, and retention through performance marketing, email campaigns, and compelling content. The ideal candidate is analytical, creative, and passionate about digital performance optimization.

Key Responsibilities:

Performance Marketing:

• Develop and execute paid media strategies across search, social, display, and other digital channels.
• Optimize campaigns to improve ROI, lead generation, and customer acquisition.
• Track, analyze, and report on performance metrics, using insights to refine strategies.

Email Marketing & CRM:

• Plan, execute, and optimize email campaigns to nurture leads, engage customers, and boost conversions.
• Automate email workflows (welcome series, abandoned cart, post-purchase, re-engagement, etc.).
• Implement A/B testing, segmentation, and personalization strategies to enhance email effectiveness.
• Create compelling content for emails, landing pages, paid ads, and social media to support marketing goals.
• Collaborate with designers to ensure brand consistency and audience engagement.
• Align content with SEO and conversion rate optimization best practices.

Qualifications & Skills:

• At least 5 years of experience in performance marketing, email marketing, and content strategy.
• Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Proficiency with email marketing tools (Klaviyo) and CRM systems.
• Experience with A/B testing, customer segmentation, and marketing automation.
• Analytical skills with experience using Google Analytics, SEO tools, and campaign tracking platforms.
• Excellent copywriting and content creation skills.
• Understanding of GDPR, CAN-SPAM, and data privacy regulations.
• Strong project management skills and attention to detail.

Why Join Us?

• Competitive salary and benefits.
• Growth opportunities in a fast-paced, data-driven marketing team.
• Collaborative and innovative work environment.

How to Apply:

Send your CV and cover letter to [emailprotected] with the subject line “Performance Marketing, Email & Content Manager – [Your Name]”.