Performance Marketing, Email & Content Manager

JR United Kingdom; Exeter; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company based in Exeter is seeking a Performance Marketing, Email & Content Manager. The role involves developing data-driven marketing strategies to enhance customer acquisition and engagement. Candidates must have strong experience in performance marketing, with excellent analytical skills and creativity. Join us for growth opportunities in a fast-paced environment focused on innovative digital marketing strategies.

Benefits

Competitive salary and benefits

Growth opportunities

Collaborative work environment

Qualifications

• Minimum 5 years experience in performance marketing, email marketing, and content strategy.
• Strong knowledge of digital advertising platforms like Google and Facebook Ads.
• Understanding of GDPR and data privacy regulations.

Responsibilities

• Develop and execute paid media strategies across various digital channels.
• Plan and optimize email campaigns for lead conversion.
• Track and analyze performance metrics to inform strategic improvements.

Skills

Performance marketing

Email marketing

Content strategy

Analytical skills

Copywriting

Project management

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Klaviyo

Google Analytics

SEO tools

Job description

Social network you want to login/join with:

Performance Marketing, Email & Content Manager, Exeter

Client: Love Lemonade

Location: Exeter, United Kingdom

Job Category: Other

-

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Job Title: Performance Marketing, Email & Content Manager

Employment Type: Full Time

About Us

Founded in 2007 and based in Hertfordshire, UK, Lemonade specializes in glitter, crystals, and bling. Our goal is to add sparkle to everyone's day with our unique, ornate creations.

Our journey started with Laura Hope selling handmade items at craft fairs, which grew into a global business with collaborations with celebrities and influencers, making Lemonade a top destination for glamorous goods.

Role Overview

We seek a Performance Marketing, Email & Content Manager to lead our data-driven marketing efforts, focusing on customer acquisition, engagement, and retention through strategic campaigns and compelling content. The ideal candidate is analytical, creative, and passionate about digital marketing performance optimization.

Key Responsibilities

Performance Marketing

• Develop and execute paid media strategies across search, social, display, and other digital channels.
• Optimize campaigns to improve ROI, lead generation, and customer acquisition.
• Track, analyze, and report on performance metrics to inform strategy improvements.

Email Marketing & CRM

• Plan, execute, and optimize email campaigns to nurture leads and drive conversions.
• Manage automated email workflows (welcome series, abandoned cart, post-purchase, re-engagement).
• Implement A/B testing, segmentation, and personalization to enhance email effectiveness.
• Create engaging content for emails, landing pages, paid ads, and social media.
• Collaborate with designers to ensure brand consistency and audience engagement.
• Align content with SEO and conversion optimization best practices.

Qualifications & Skills

• Minimum 5 years experience in performance marketing, email marketing, and content strategy.
• Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Proficiency with email marketing tools (Klaviyo) and CRM systems.
• Experience with A/B testing, segmentation, and marketing automation.
• Analytical skills with experience in Google Analytics, SEO tools, and campaign tracking.
• Excellent copywriting and content creation skills.
• Understanding of GDPR, CAN-SPAM, and data privacy regulations.
• Strong project management skills and attention to detail.

Why Join Us?

• Competitive salary and benefits.
• Growth opportunities in a fast-paced, data-driven marketing team.
• Collaborative and innovative work environment.

How to Apply:

Send your CV and cover letter to [emailprotected] with the subject line “Performance Marketing, Email & Content Manager – [Your Name]”.