Performance Marketing, Email & Content Manager

JR United Kingdom; Aberdeen City; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the UK seeks a Performance Marketing, Email & Content Manager to spearhead their data-driven marketing initiatives. You'll be responsible for driving customer acquisition through performance marketing strategies and compelling content. Ideal candidates will have extensive experience in digital marketing and a passion for optimizing performance.

Benefits

Competitive salary and benefits

Growth opportunities in a fast-paced environment

Collaborative and innovative work culture

Qualifications

• Proficiency in digital advertising platforms and email marketing tools.
• Experience in customer segmentation and marketing automation.
• Strong copywriting and content creation capabilities.

Responsibilities

• Develop and execute paid media strategies across multiple channels.
• Plan and optimize email campaigns to drive conversions.
• Track, analyze, and report on performance metrics.

Skills

Performance Marketing

Email Marketing

Content Strategy

A/B Testing

Analytical Skills

Project Management

Education

5 years of experience in performance marketing

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Klaviyo

Google Analytics

Job description

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Client:

Love Lemonade

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Job Title: Performance Marketing, Email & Content Manager

Employment Type: Full Time

About Us

Founded in 2007 and based out of Hertfordshire in the UK, Lemonade is your go-to shop for all things glitter, crystals and bling. With our bedazzled and ornate creations, we aim to bring a little sparkle to everyone’s day.

Lemonade’s story begins with our owner and founder, Laura Hope, selling handmade items at local craft fairs. Her bejewelled goods quickly skyrocketed in popularity, driving her to expand the business to worldwide exhibitions and the shelves of high-end retailers. Laura’s work even made its way to popular department stores and duty-free airport shops.

Our company has since grown immensely with a large following on social media and a significant online presence. Having caught the eye of many influencers, Lemonade has had fruitful collaborations with notable celebrities and social media stars that love our look. As a result, we have become the destination for glamorous goods.

Role Overview

We are looking for a Performance Marketing, Email & Content Manager to lead our data-driven marketing initiatives. This role will be responsible for driving customer acquisition, engagement, and retention through performance marketing strategies, email campaigns, and compelling content. The ideal candidate is analytical, creative, and passionate about optimising digital performance.

Key Responsibilities

Performance Marketing

•Develop and execute paid media strategies across search, social, display, and other digital channels.

•Optimise campaigns to drive ROI, lead generation, and customer acquisition.

•Track, analyse, and report on key performance metrics, leveraging insights to improve strategy.

Email Marketing & CRM

•Plan, execute, and optimise email campaigns to nurture leads, engage customers, and drive conversions.

•Optimise automated email workflows (welcome series, abandoned cart, post-purchase, re-engagement, etc.).

•Implement A/B testing, segmentation, and personalisation strategies to enhance email performance.

•Create compelling content for email, landing pages, paid ads, and social media to support performance marketing goals.

•Work closely with designers to ensure brand consistency and audience engagement.

•Align content with SEO and conversion rate optimisation best practices.

Qualifications & Skills

•5 years of experience in performance marketing, email marketing, and content strategy.

•Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).

•Proficiency in email marketing tools (Klaviyo.) and CRM systems.

•Experience with A/B testing, customer segmentation, and marketing automation.

•Analytical mindset with experience using Google Analytics, SEO tools, and campaign tracking platforms.

•Excellent copywriting and content creation skills.

•Understanding of GDPR, CAN-SPAM, and other data privacy regulations.

•Strong project management skills and attention to detail.

Why Join Us?

•Competitive salary and benefits.

•Growth opportunities in a fast-paced, data-driven marketing team.

•A collaborative and innovative work environment.

How to Apply:

Send your CV and a cover letter to[emailprotected] with the subject line “Performance Marketing, Email & Content Manager – [Your Name]”.