Performance Marketing & Ecommerce Manager - Luxury Jewellery

Kiki McDonough; London; On-site; GBP 55,000 - 80,000; Full time

Job summary

Kiki McDonough seeks an experienced Performance Marketing & Ecommerce Manager to drive e-commerce growth and manage digital marketing strategies. Utilize your 3-5 years of experience in digital marketing to optimize campaigns, enhance customer experiences, and collaborate with various teams to boost brand visibility. Join a luxury brand committed to craftsmanship and innovation.

Benefits

Selection of office snacks

Team socials

Birthday day off

Jewellery loyalty scheme

Qualifications

• 3–5 years’ experience in digital marketing, ideally in E-commerce.
• Proven experience with PPC, Paid Social, and Affiliates.
• Strong grasp of e-commerce KPIs like ROAS and LTV.

Responsibilities

• Oversee growth of e-commerce platform and digital performance marketing.
• Manage on-page SEO and enhance search performance.
• Coordinate digital activity for product launches and campaigns.

Skills

Digital marketing

PPC

SEO

Data analysis

Tools

Shopify

Klaviyo

Google Analytics

Meta Ads Manager

Job description

Performance Marketing & Ecommerce Manager - Luxury Jewellery

Performance Marketing & Ecommerce Manager - Luxury Jewellery

PERFORMANCE MARKETING AND ECOMMERCE MANAGER- LUXURY JEWELLERY

A Life of Colour since 1985. Founded in London by fifth-generation jeweller Kiki McDonough, the eponymous fine jewellery brand is renowned for showcasing vibrant gemstones in timeless and wearable designs.

With a dedication to exceptional craftsmanship and responsibly sourced materials, Kiki designs exquisite jewellery to complement a modern lifestyle. Loved and worn by generations globally, her colourful creations bring joy to every occasion and are cherished as heirlooms for ages to come. The brand is stocked in prestigious brand partners including Fortnum + Mason, The Watches of Switzerland Group and is available globally online via www.kiki.co.uk and FarFetch.com.

Job Description:

We are seeking an experienced Performance Marketing & Ecommerce Manager with an entrepreneurial attitude to oversee and drive the growth of our e-commerce platform and digital performance marketing. This role is pivotal in managing the operational and strategic aspects of our digital presence, with a focus on our Shopify Plus e-commerce site, analytics, Klaviyo CRM platform and performance marketing channels. You will work closely with the marketing team to optimise campaigns and ensure seamless customer journeys across our digital customer journey, while managing key digital marketing initiatives that fuel brand and revenue growth.

This is a hands-on role that requires both a sharp eye for numbers and a collaborative spirit – ideal for someone who enjoys balancing strategic input with executional impact.

Areas of Responsibility:

Website Management

• Accountable for ensuring new product and brand assets are uploaded and integrated as part of the wider marketing plan.
• Continually ensure the onsite experience is aligned with requirements of key internal stakeholders.
• Manage and share the performance of content and key products to enable continual improvements in customer experience, product discovery, basket building and conversion rate.
• Oversee the website trading calendar and support tactical sales initiatives to meet or exceed revenue targets.
• Act as a key business stakeholder for platform enhancements, digital product roadmap, A/B testing strategy, and insights-led optimisations.
• Lead the planning, execution, QA, and performance analysis of all promotional and seasonal campaigns on the Shopify Plus platform. Ensure campaigns are delivered on time, meet defined commercial objectives, and adhere to brand and UX standards.
• Act as the E-commerce Lead in cross-functional initiatives, partnering with marketing, operations, and customer service to deliver a cohesive and consistent omnichannel experience across all customer touch points.
• Collaborate across teams to drive measurable growth in organic traffic and improve search engine rankings across key E-commerce pages to increase visibility, engagement, and revenue contribution from non-paid channels.
• Manage on-page SEO, ensure we have the optimal site structure and technical setup in collaboration with the Technology teams.
• Work across teams to optimise all product details and product imagery to improve search performance both onsite and offsite.

Performance Marketing

• Manage day-to-day campaign activity across Paid Search, Paid Social, Digital PR and Affiliates as well as some of our more unique partnerships across the marketing calendar.
• Analyse data to spot trends, refine strategies and maximise ROAS and customer acquisition.
• Manage our CRM program and automations through Klaviyo, optimising as trends arise and continuously update assets in line with key product moments.

Campaign Planning & Coordination

• Be the point person for the master trade and marketing calendar across E-commerce and Performance Marketing.
• Coordinate digital activity around product launches, seasonal campaigns, promotions and brand moments. You'll achieve this through close collaboration with Product, Merchandising and the Brand Marketing team to align timelines, priorities and campaign assets.
• Ensure campaign execution is joined-up, on time and performance-focused across all digital channels.

Reporting & Analysis

• Monitor weekly and monthly performance across channels and campaigns.
• Build and share reports that track traffic, spend, ROAS and CAC, with clear insights and next steps to share in the weekly Marketing meeting,
• Support budget tracking and forecasting across key digital channels.
• Stay across the latest trends in digital marketing and e-commerce performance.
• Identify new opportunities for optimisation, testing or channel development.
• Feed insight into our broader E-commerce and Brand strategy.

Kiki McDonough is a global brand committed to celebrating the diverse voices of our employees, partners, and the customers we serve. We are a proud member of the RJC (Responsible Jewellery Council) and we continue to implement sustainable changes to ensure we are caring for our environment and our team.

Skills + Attributes required:

• 3–5 years’ experience in digital marketing, ideally within E-commerce, retail or performance-driven environments. Experience with Shopify and Klaviyo are essential.
• Proven experience managing PPC, Paid Social and Affiliates.
• Comfortable navigating tools like Google Ads, Meta Ads Manager, affiliate platforms and Google Analytics.
• Commercially minded with a solid understanding of e-commerce KPIs like ROAS and LTV.
• A true team player who thrives in a collaborative environment and has a “can do” attitude who is proactive in new innovations for us to test.
• A natural planner who thrives on pace.
• A self-starter with strong communication skills and an eye for both the finer attention to detail and data to back up their recommendations.

Our Aims and Values:

Our goal is to continue to grow as a leading luxury brand, delivering outstanding quality, timeless and classic design and excellent customer service. We are:

A Customer First business:

Our customers are at the heart of everything we do. We will always strive to deliver outstanding and personal service with every interaction, to ensure their continued support and loyalty.

Caring:

We treat our colleagues with respect and treat others as we would wish to be treated. We are open and honest, deliver constructive feedback and seek to create a supportive and empathetic professional environment.

Fast Paced:

We are a small but passionate team, and we want to reach as many new customers as we can. We combine agility, focus and an entrepreneurial spirit, so we can move at pace and with changing priorities.

Exceptional:

We strive to continually learn about our customers, market trends and analysis data. We challenge ourselves and others to make the right decisions and add value to our business, contributing ideas and actions that move our brand forward.

*Full time role, Monday to Friday.

To be successful at Kiki McDonough:

• You’re have a can-do attitude.
• You’re a happy team player.
• You are personable and positive.
• You’re willing to learn and are approachable.
• You are honest and straightforward and solve problems/look for solutions.
• You enjoy working in a creative environment.
• You have a sense of humour.
• You are an insatiable learner.

What we offer:

• Selection of office snacks
• Team socials
• Birthday day off
• Jewellery loyalty scheme

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

• Industries

  Retail Luxury Goods and Jewelry

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