Performance Marketing Director

Marmion; Liverpool; Hybrid; GBP 70,000 - 90,000; Full time

Job description

Job Description

Performance Marketing Director

• Liverpool Office
• Hybrid working model
• £70,000 - £90,000pa DOE + Up to 20% Performance based Bonuses
• Sector: Commerce Agency, Digital Marketing Services.
• Agency Experience is Essential & SEO Expertise is preferred
• Additional benefits: Enhanced Maternity Pay, Healthcare Plan, Cycle to Work Scheme, Paid Volunteering Days, and More!

Due to the nature of our roles, candidates must be a UK resident residing within commutable distance Liverpool. Please note that we cannot offer visa sponsorship for overseas candidates.

The Role:

Reporting directly to the CEO, the successful candidate will lead and inspire a high-performing digital marketing division, whilst acting as the strategic driver behind the growth of each client. As a member of the senior leadership team, you will be an SEO & AI champion, commercially minded & technically skilled, and bring deep understanding of organic search and expertise across the wider performance ecosystem.

Roles & Responsibilities:Strategic Leadership:

• Lead the development & execution of performance marketing strategies across SEO, PPC, affiliate marketing, content, CRO, and customer success.
• Collaborate with leadership & client teams to define growth strategies that blend organic and paid performance.
• Align departmental plans with broader agency objectives to support commercial growth and long-term scalability.

Team Leadership:

• Oversee the strategic & day-to-day operations of the performance marketing division, ensuring effective delivery across all service lines.
• Directly manage and mentor senior leads across SEO, paid media, CRO, and Customer Success.
• Cultivate a commercially astute, high performing, & collaborative team culture with a strong focus on professional development.
• Act as the point of escalation for service-level concerns, driving quick and effective resolutions.
• Support recruitment, onboarding, training, and career progression plans.

Commercial Performance:

• Use data to inform decision-making, driving efficiency across the department, continuous improvement in delivery, and increasing profitability of clients.
• Lead divisional budgeting, forecasting, and resource planning to support scalable and sustainable growth.
• Build and manage reporting frameworks to monitor key metrics.
• Be accountable for setting client SLAs and the subsequent delivery of the agreements for the Performance Marketing Division.
• Produce regular performance reports, including month-end and year-end summaries, offering insight into outcomes, trends, and areas for optimisation.

SEO & Innovation:

• Own & optimise the agency’s SEO vision, ensuring industry-leading technical, on-page, and strategic direction across all clients.
• Identify & implement opportunities to drive organic growth, improve search visibility, and boost revenue.
• Champion innovation in SEO, keeping up to date with emerging trends, algorithm updates, and future developments.
• Beyond traditional SEO, embrace the changing shape of search, integrating social media, anticipating algorithm updates, and leveraging AI to stay ahead of trends and redefine how audiences discover content.

Skills & Experience:

• 8+ years’ experience in a Performance Marketing role, 3+ within a Senior Leadership position.
• SEO expertise is highly desired, strategy, best practice, delivery, etc.
• Excellent understanding of PPC, CRO, content marketing, affiliate marketing, and customer success.
• Proven track record of delivering client growth, operational efficiency, and financial performance.
• Experience with HubSpot and applying AI tools/automation to increase productivity.
• Commercial, innovative, and data-driven mindset, with experience building and presenting complex reports.
• Excellent communication skills both written and verbal, with the ability to confidently present & influence internal and external stakeholders.
• UK resident with unrestricted right to work in the UK.

Our Client:

Is an award-winning, industry-leading Commerce Agency, delivering design, development, and marketing services to a rich blend of clients across multiple sectors. Their dedicated team of experts offer tailored, end-to-end support to help brands drive growth with powerful, data-driven solutions.

Please apply today by submitting your CV. If you would like to discuss this opportunity further, please contact Alice McGlaughlin using the number listed on our website.

Thank you for taking an interest in the role advertised. We'd like to confirm that each CV received is read thoroughly by a trained consultant; if your application is shortlisted then you will be contacted via telephone in the first instance. If we have not contacted you within 5 working days of your application, please understand that the CV received, and the information provided does not meet the requirements of the role. However, we endeavour to consider all applicants for future opportunities; should you wish to speak to the named consultant about your application, please contact us directly.