Performance Marketing Director

Virgin; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading brand in performance marketing is seeking a senior leader to shape their marketing effectiveness and growth. This role involves leading strategy, media buying, and building capability across the organization. The ideal candidate will have extensive experience in performance marketing and managing large media budgets. This position offers competitive compensation, flexible working hours, and a benefits package designed for personal and professional growth.

Benefits

Unlimited leave

Flexible working hours

Learning budget

Top-notch health care

Qualifications

• Strong track record in performance marketing or digital media at a senior level.
• Experience managing multi-million-pound media budgets.
• Able to partner with senior stakeholders in complex organizations.
• Hands-on experience with MarTech platforms.

Responsibilities

• Lead marketing strategy and media planning.
• Own the central media P&L, forecasting, and spend allocation.
• Build strategic partnerships with major platforms.
• Drive performance marketing transformation across teams.

Skills

Performance marketing

Digital media management

Communication skills

Negotiation

Data analysis

Job description

Overview

We’re on the lookout for a senior leader in performance marketing to shape how Virgin approaches marketing effectiveness & growth, media, and MarTech across the Group. You’ll lead marketing strategy, media planning and buying, measurement effectiveness, and marketing campaigns for the Virgin masterbrand and Virgin Red – professionalising how we optimise media and building enterprise-wide capability. This is a role for a strategic operator who’s equally comfortable influencing the C-suite and rolling up sleeves to deliver measurable impact.

Our Virgin Family

Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.

Virgin Red and Virgin Management are the dynamic core of the Virgin brand. We reward our loyal customers with Virgin Points through an extensive partner network, nurture the Virgin brand globally across diverse industries like travel, health, and space, and champion customer-centric innovation and entrepreneurial spirit. Together, we unlock unique experiences, foster deep customer connections, and drive our purpose forward.

We’re a huge brand, but not a huge team, which means we take a hands-on approach while thinking strategically. Everyone rolls up their sleeves to get things done, making it an exciting and collaborative place to work.

Tell me more

• Act as senior media advisor to Virgin Companies, designing playbooks and running capability workshops
• Lead group media governance, procurement standards and vendor SLAs
• Own the Virgin Management & Virgin Red central media P&L, forecasting, allocating and justifying spend through robust measurement
• Build strategic partnerships with major platforms (Meta, Google, TikTok, DSPs, retail media networks)
• Drive innovation through pilots, AI/automation, and new media formats
• Lead performance marketing transformation across teams – hiring, upskilling and embedding a test-and-learn culture

What you’ll need

• A strong track record leading performance marketing or digital media at senior level, with experience shaping strategy and influencing at the top table
• Proven success managing and optimising multi-million-pound media budgets, delivering measurable ROI across different channels and markets
• Confidence advising and partnering with senior stakeholders in complex, matrixed organisations
• Deep commercial know-how in negotiating with platforms, vendors and media partners, with the ability to run procurement and contracts end-to-end
• Hands-on experience launching and scaling MarTech platforms and automation programmes that drive growth
• Excellent communication skills – able to translate data and insight into clear recommendations and compelling stories for boards and leadership teams

The extra details

• Role type: Permanent
• Location: London hub & your home space
• Salary: £competitive, plus bonus - We'll offer a salary that matches your skills, always aiming for room to grow.
• Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us.
• Benefits: Buckle up for an adventure with Virgin! Our benefits package isn’t just a list - it’s your ticket to an extraordinary career and life. Imagine unlimited leave for your globe-trotting dreams, a "Screw it, let's do it" pot to enjoy being you, and a learning budget to fuel your curiosity. We’ve got your back with top-notch health care, family support that goes the extra mile, and a pension plan to keep your future bright. From electric vehicles to flexible volunteering, we’re not just offering a job - we’re inviting you to join a community that celebrates your whole self.
• Closing date: 8th October 2025

Some of the attributes that define a Virgin person just can’t be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add ‘Dyslexic Thinking’ as a skill on LinkedIn. We truly value passion for Purpose and Sustainability, welcoming creative thinkers and innovators. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don’t hesitate to let us know.

For this role we will need to do a few extra essential checks such as a credit check and global sanctions check. We'll always be upfront about what's needed, get you’re okay first, handling everything sensitively and fairly while keeping your data secure. We are a Fair Chance employer and our people are our secret sauce so, we will always be open to listen to individual circumstances.

Ready to turn your career into the ultimate adventure? Virgin's got the map, the compass, and the crew. Your great adventure awaits!