Performance Marketing Campaign Manager – Paid Social*

Bawag; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A major financial services company in London seeks a Digital Marketing Specialist to lead multi-market paid social acquisition campaigns. You will optimize channel strategies and drive applications for various financial products. Candidates should have 5 years of experience in digital marketing, particularly with Meta Ads Manager, and a background in fintech is preferred. This role offers a flexible work environment with opportunities for personal development and exciting benefits.

Benefits

FlexOffice work model

Modern office environment

Training and personal development programs

Lucrative additional benefits

Qualifications

• 5 years of digital marketing experience with 2 years of hands-on Meta Ads Manager expertise.
• Experience in financial services or fintech preferred.
• Working knowledge of other paid-social platforms.

Responsibilities

• Own multi-market paid social acquisition and optimise campaigns.
• Lead quality optimization and work with creative teams.
• Build lightweight dashboards and read results.

Skills

Digital marketing experience

Meta Ads Manager expertise

Paid social experience in financial services

Familiarity with server-side tracking

Analytical skills (Excel, SQL)

Fluency in English

Knowledge of TikTok, Snap, LinkedIn

Job description

BAWAG Group is the publicly listed holding company of BAWAG, one of Austria’s largest banks with over 4 million customers. As a dynamic employer, we foster talent and rapidly drive technological innovation. Flat hierarchies, a flexible work environment, and equal opportunities for our employees are especially important to us.

Join the BAWAG Digital Growth Team

BAWAG Group is building an in-house performance marketing POD to scale digital sales across our core markets. Paid Social is a critical lever.

The impact you’ll own

Turn paid social reach into profitable, well-tracked applications for Consumer Loans, Current Accounts, Investment / Brokerage Accounts, Credit Cards, SME / Freelancer Accounts. You own the channel strategy, day-to-day optimisation and a structured test roadmap for Meta (primary) plus other scaled paid-social platforms.

What you’ll do

Own multi-market paid social acquisition (hands-on). Plan, launch, optimise and scale campaigns across AT, DE, NL, IE & US; localise offers & creative variants.

• Full-funnel strategy awareness. Use upper-funnel bursts (video, reach & awareness) to drive branded demand & re-engagement that converts to applications—even when Paid Social isn’t last click.
• Use platform automation where it helps; keep manual control where it matters. Deploy Meta Advantage+ / automated placements / creative combinations for efficiency; apply structure & exclusions for business goals.
• Signal plumbing & measurement. Partner with attribution engineers to ensure the right signals (lead, qualified, approved, funded, activated) are captured, validated and fed back into platforms & BI. Close the loop for better bidding & reporting.
• Lead quality > lead volume. Optimise in-platform and site forms for data completeness & qualification; reduce junk leads.
• Work with creative team to fit creatives with channel and campaign strategy-
• Build lightweight dashboards; read results; recommend next tests. Work closely with Technology, Product / Sales, Analytics & SEA / Google / SEO peers

What you bring

• 5 years of digital marketing experience with 2 years hands-on Meta Ads Manager expertise structuring acquisition or lead-gen programs.
• Experience with paid social in financial services / fintech / other high-governance categories preferred.
• Working knowledge of other paid-social platforms (as TikTok, Snap, Reddit, LinkedIn, etc.) and how to adapt creative + targeting for conversion.
• Server-side tracking familiarity (Conversions API or equivalent); comfortable able to monitor and maintain quality of conversion signals.
• Analytical basics (Excel; SQL or BI helpful).
• Fluency in English; German a plus.

What we offer

• FlexOffice is our motto! Work in the comfort of your own home whenever it aligns with your job responsibilities.
• Our office is modern and conveniently located.
• Strong collaboration and diversity are actively lived within our teams.
• We support personal development and career planning through a customized and attractive training program.
• In addition, we offer exciting and lucrative additional benefits.

Please note: The position is intended for the London location and is based on an English employment contract.

Contact person is Mai Dinh ([phone])

Equal opportunity is important to us – regardless of age, gender, sexual orientation, physical impairment, religion, or origin.