Performance Marketing Associate

Selina Finance; London; On-site; GBP 45,000 - 55,000; Full time

Job summary

Join an innovative firm that is reshaping the lending landscape! As a growth marketer, you will leverage data to optimize paid acquisition strategies, ensuring every marketing pound spent drives sustainable growth. Collaborate with cross-functional teams to develop insights and strategies that enhance our market position. This role offers a unique opportunity to work in a dynamic environment where your contributions directly impact the company's success. If you're passionate about data-driven marketing and ready to take ownership of your work, this is the perfect opportunity for you!

Benefits

Bi-annual Bonus

Growth Shares

25 days annual holiday

Annual L&D budget

Cycle to work scheme

3% pension contribution

Monthly socials

Free mental health support

Annual £60 cycle allowance

Qualifications

• 2-4 years of hands-on management of Google Ads & Meta Ads.
• Proven track record of meeting CAC/ROAS targets.

Responsibilities

• Track market trends and competitor moves.
• Plan and optimize PPC, SEO, and social campaigns.

Skills

Google Ads Management

Meta Ads Management

Analytical Skills

Communication Skills

Statistical Concepts

Tools

Excel

Google Sheets

SQL

Python

Job description

About Selina

At Selina Finance, our mission is to provide people with access to the wealth they have in their homes. We’re achieving this by building a next-generation digital lender, starting with a home equity loan product. More than £2tn of equity value is locked up in UK homes, while homeowners still need to rely on high-interest-rate consumer loans, credit cards, or overdrafts. We believe this is unfair and unnecessary. We offer a financing product unlike anything else out there, one that is as flexible as a current account, as affordable as a mortgage, and as easy to apply for as a consumer loan.

We are building an incredible team and culture of high performance, development, reward and recognition, ready for the next phase of our adventure, and this is where you come in!

We have quite a few things to be proud of:

Voted top 30 of ‘Tempos 100 best start-ups to work for 2023’

We have 19 different nationalities across our London + Manchester offices

Series B funded by leading VC funds

???? Disability Confident Committed employer

BCorp Certified

️ Rated highly in our employee survey on:

Workplace Culture

Work Life/Balance

Employee Recognition

The role in a nutshell
This role is for a more analytical, data-obsessed growth marketer rather than a creative one!

You will own the day‑to‑day execution of paid acquisition and funnel optimisation, translating numbers into action and scaling what works. They will partner closely with the Credit Risk, Data, and Commercial teams to ensure that every pound we spend returns sustainable, high-quality borrowers and drives profitable growth.

What you will be doing:

• Track market trends, competitor moves, and platform changes.

• Plan, launch, and optimise PPC, SEO, social, and affiliate campaigns.

• Build and maintain granular account structures, audience segments, and bidding strategies that hit CPA/ROAS targets.

• Design and analyse experiments (ad copy, creative, landing pages) using statistically robust methodology.

• Develop dashboards and tracking mechanisms to surface insights to the Growth and Executive teams on a weekly basis.

• Own attribution logic and champion high ROI campaigns.

What about you, what do you need to bring/have?

• 2-4 years direct, hands-on management of Google Ads & Meta Ads in a high‑growth environment (fintech, e‑commerce, or B2C SaaS).

• Proven track record of meeting CAC/ROAS targets on six‑figure budgets.

• Advanced Excel/Google Sheets analytical skills

• Comfort with statistical concepts, experiment design, and interpreting confidence intervals and p‑values.

• Strong communication skills; able to simplify complex analysis for non‑marketing stakeholders.

Nice to Have experience/qualifications

• Financial‑services or lending experience.

• Exposure to credit‑risk modelling, CLTV, or cohort analysis.

• Working knowledge of SQL or Python for deeper analysis.

• Google Ads or Meta Blueprint certifications.

• Familiarity with server‑side tagging, consent frameworks, or programmatic DSPs.

What we offer

• £45,000 - £55,000 base salary, dependent on experience;

• Bi-annual Bonus (discretionary);

• Growth Shares;

• 25 days annual holiday;

• Annual L&D budget;

• Cycle to work scheme;

• 3% pension contribution;

• Monthly socials;

• Free access to mental health support via Spill

• A choice of benefits that work for you courtesy of our benefits platform, Ben ️ ️????

• Annual £60 cycle allowance for Santander cycles or Evans (via ‘Ben’)

Our Values

Our values underpin how we work together as a high-performing team, driving our growth and success.

Take Ownership - We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.

Customer Obsessed - We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.

Drive Change - We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.

Empower Our Team - We believe that collaboration and teamwork are the cornerstones of success and we set up our team for great achievements

We are an equal opportunities employer and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

We also welcome and encourage applications from traditionally underrepresented groups and provide feedback to any candidate we interview, even if that feedback suggests another candidate may be a better fit for the role.