Performance Marketing Analyst - Paid Ads

The Big Phone Store; Wolverhampton; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading retailer of refurbished electronics is looking for a PPC Analyst to manage and optimize paid search campaigns across platforms such as Google Ads and Bing Ads. This role will directly influence traffic and revenue, providing data-driven insights to enhance performance. The ideal candidate is passionate about digital marketing, has strong analytical skills, and excels in a fast-paced environment. Opportunities for professional growth and attractive benefits are offered.

Benefits

Staff discounts

Pension Scheme

Days out and other social events

Free onsite parking

Birthdays off paid after year 2

Up to 28 days paid holiday

One extra day holiday rewarded for every year of service from year 2

Salary Sacrifice Schemes

Qualifications

• Passion for digital marketing and paid search.
• Strong analytical skills and data-driven mindset.
• Creativity and problem-solving abilities to optimise campaigns.
• Excellent attention to detail and organisational skills.
• Clear and confident communication, both written and verbal.

Responsibilities

• Plan, set up, and manage PPC campaigns across Google Ads and Bing Ads.
• Conduct keyword research and write compelling ad copy.
• Monitor campaign performance using KPIs like CTR, CPC, ROAS.
• Analyse trends and provide actionable insights to improve performance.
• Prepare regular reports with clear recommendations.

Skills

Analytical skills

Data-driven mindset

Creativity

Problem-solving abilities

Attention to detail

Organisational skills

Clear communication

Multitasking

Education

Bachelor's degree in marketing, business, or related field

Tools

Google Ads

Microsoft Advertising

Google Analytics

Excel

PowerPoint

Job description

Do you live for numbers and love turning clicks into conversions? Join us as a PPC Analyst and help drive high-impact paid search campaigns that make a real difference for our business., As a PPC Analyst, you'll manage and optimise paid search campaigns across Google Ads, Microsoft Advertising, and other platforms. Your work will directly influence traffic, leads, and revenue, helping us grow our presence in the digital space. You'll work closely with marketing teams, providing data-driven insights to continuously improve performance and drive business impact. What You'll Do

• Plan, set up, and manage PPC campaigns across Google Ads, Bing Ads, and other platforms
• Conduct keyword research and write compelling ad copy with strong calls-to-action
• Implement ad extensions, audience targeting, and geo/device-specific strategies
• Monitor campaign performance using KPIs like CTR, CPC, ROAS, and conversions
• Conduct A/B tests on ads and landing pages to optimise results
• Analyse trends and provide actionable insights to improve performance
• Prepare regular reports for internal teams with clear recommendations
• Collaborate with other marketing team members to align campaigns with overall strategy
  
  Passion for digital marketing and paid search
• Strong analytical skills and data-driven mindset
• Creativity and problem-solving abilities to optimise campaigns
• Excellent attention to detail and organisational skills
• Clear and confident communication, both written and verbal
• Ability to multitask and thrive in a fast-paced environment
Nice to Have
• Previous experience in PPC, SEM, or digital marketing (agency or client-side)
• Proficiency in Google Ads, Microsoft Advertising, Google Analytics
• Familiarity with Excel, PowerPoint, and reporting tools
• Google Ads and/or Microsoft Ads certifications (preferred)
• Bachelor's degree in marketing, business, or related field (desirable but not essential)
  
  Permanent role with the fastest-growing seller of refurbished electronics
• Industry sector - Recession Proof
• Staff discounts
• Pension Scheme
• Days out and other social events
• Free onsite parking
• Equal opportunities employer, fully committed to diversity, equality and inclusion since 1999
• Birthdays off and paid for without having to use entitlement after year 2
• Up to 28 days paid holiday
• One extra day holiday rewarded for every year of service from year 2
• Salary Sacrifice Schemes