Performance Marketing

Aspora; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

Aspora seeks a performance marketer to drive user acquisition for their global banking platform tailored for diaspora communities. This role requires expertise in paid marketing strategies, campaign analysis, and a passion for data-driven growth. Ideal candidates will thrive in a fast-paced environment and have a proven record in managing high-budget campaigns across various platforms.

Benefits

ESOPs and early ownership

Exposure to product, design, and growth

Fast-paced working environment

Qualifications

• 4+ years of experience in performance/growth marketing at a B2C startup.
• Proven track record managing high-budget campaigns across Google and Meta.
• Deep understanding of funnel metrics and landing page optimization.

Responsibilities

• Lead Paid Acquisition across Meta, Google Search, and App Store.
• Scale User Acquisition through structured A/B tests and channel experiments.
• Drive marketing analytics, attribution, and reporting.

Skills

Performance marketing

Data-driven mindset

Funnel optimization

Campaign analysis

User acquisition

Job description

About Aspora

Aspora is building a Financial Services platform for immigrants around the world. We are backed by influential venture capitalists like Sequoia Capital, Greylock Partners, Hummingbird Ventures, Y Combinator, & Global Founders Capital, and are on a mission to simplify global banking as easily as booking an Uber.

We’re first taking on the Indian diaspora - the largest and wealthiest immigrant population. 18 million Non-Resident Indians hold over $1.5T in wealth of which $500B is back in India. They remit $125B back every year and account for 25% of all real estate purchases in India. Yet, the banking experiences of these NRIs are archaic. We’re building a new age platform to service these NRIs with cross border money movement.

We are a team of 50 that works with the intensity and the agility of a sports team. With innovation, hustle, and collaboration at our core, we aim to build better banking for all immigrants around the world. Discover more about our work, our ethos, and our vision on our website, Aspora

About the Role

At Aspora, we’re building a global banking platform for the diaspora. Having grown primarily through organic traction, we’re now ready to scale our performance marketing engine. This role sits at the intersection of user acquisition, funnel optimization, and marketing analytics—designed for someone who thrives on growth loops, experiments, and full-funnel ownership.

As our first performance marketer, you'll own paid marketing strategy across channels, collaborate closely with product and creative teams, and help shape the next stage of Aspora’s journey.

Location: London

What You’ll Own

• Lead Paid Acquisition across Meta, Google Search, App Store, and more

• Scale User Acquisition through structured A/B tests and channel experiments

• Build and optimize campaigns in partnership with external agencies

• Own marketing budgets, CAC, ROAS, and key funnel metrics

• Collaborate with product and design to improve conversion, landing pages, and messaging

• Develop a framework for growth experiments and creative testing

• Drive marketing analytics, attribution, and reporting

What We’re Looking For

• 4+ years of experience in performance / growth marketing, ideally at a B2C startup

• Proven track record managing high-budget campaigns across Google and Meta

• Deep understanding of funnel metrics, attribution models, and landing page optimization

• Data-first mindset, strong with experimentation, creative insights, and campaign analysis

• Hands-on experience running campaigns across multiple geographies

• Curiosity for fintech and the evolving diaspora landscape

Bonus Points

• Prior experience working with diaspora or multicultural audiences

• Worked in fintech, remittance, or consumer financial services

• Familiarity with international markets and compliance-aware messaging

• Experience scaling paid acquisition from 0 to 1

Why Join Aspora?

• Build from 0→1: We’re reinventing banking for 50M+ diaspora users globally

• Go global: Work across markets like UK, UAE, US, Canada, and beyond

• Learn fast: Get deep exposure to product, design, growth, and performance ops

• Wealth creation: ESOPs, early ownership, and high-impact work

• Culture: No fluff, no red tape. We execute fast, stay curious, and take pride in building

If you thrive in fast-paced environments, are passionate about data-driven marketing, and want to revolutionize financial services for diaspora communities, we'd love to hear from you!