Performance Creative Strategist

JR United Kingdom; Slough; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A growing D2C brand in the personal care and wellness industry is seeking a Performance Content Strategist. This role offers full ownership of creative strategy and content processes, focused on connecting with target audiences through both paid campaigns and organic content. Candidates with 2-4 years of relevant experience and a strong analytics background are encouraged to apply.

Benefits

Dynamic, creative role

Opportunity to shape content strategy

Room for growth and innovation

Qualifications

• 2-4 years of experience as a Creative Strategist, ideally in a D2C brand or ad agency.
• Strong analytical skills using data to drive content decisions.
• Experience managing shoots with videographers or agencies.

Responsibilities

• Develop and execute a creative strategy for paid and organic campaigns.
• Manage end-to-end content processes including production.
• Analyze performance metrics to optimize content and campaigns.

Skills

Analytical skills

Creative thinking

Content strategy

Experience with META ads

Videography collaboration

Tools

Sprinklr

Job description

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Salary of £35,000 - £45,000 (depending on experience)

Hybrid 2-3 days/ week in Central London office

Please submit your CV, along with a portfolio showcasing your best creative work (ad campaigns, organic content, or shoot productions)

A forward thinking and growing direct-to-consumer (D2C) brand specialising in the refillable personal care and wellness industry is seeking a Performance Content Strategist to join their growth team in their Central London office

Reporting to the Head of Growth, you’ll have full ownership of their creative strategy, with full autonomy managing the end-to-end content processes, and shaping the way they connect with their target audience through paid campaigns and organic channels.

Key Responsibilities:

• Develop and execute a creative strategy focused on both paid campaigns (META as the core channel) and organic content to engage and grow our audience.
• Own the end-to-end content process, from ideation sessions and creating briefs to producing assets and managing shoot productions.
• Analyse performance metrics (CTRs, team KPIs, ad account data) to refine content and optimize campaigns, using 3rd party tools and ad libraries.
• Identify and target new audiences with tailored creative content, covering a broad range of our target market.

Who You Are:

• 2-4 years of experience as a Creative Strategist, ideally in a D2C brand, ad creative agency, or similar environment.
• Strong analytical skills with a track record of using data (e.g., CTRs, ad account insights) to drive content decisions.
• A creative thinker with experience in both paid and organic content, comfortable managing shoots and working with videographers or agencies.
• Experience with META ads is a must; familiarity with Sprinklr or similar tools is a plus.

What's on Offer:

• The opportunity to shape the content strategy for a growing D2C brand.
• A dynamic, creative role with the chance to build and lead in-house content capabilities.
• A supportive team environment with plenty of room for growth and innovation.