Performance Business Director

ZENITH; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Reflection Days

Shared Parental Leave

Job summary

A leading marketing agency in Greater London is seeking a Performance Business Director to oversee digital activation for its ex-US global business. The successful candidate will drive cross-channel integration, establish biddable strategies, and ensure world-class campaign delivery. An ideal candidate will possess extensive experience in digital strategy, operational leadership, and managing multi-market teams. Strong stakeholder management and communication skills are essential for this role, which also offers a range of benefits upon joining.

Qualifications

• Extensive experience in digital strategy and activation across social and programmatic channels.
• Proven track record of leading large, multi-market activation teams.
• Strong expertise in operational leadership and cross-channel integration.

Responsibilities

• Lead central digital activation for ex-US global business.
• Set the annual biddable strategy and drive cross-channel integration.
• Oversee campaign quality and measurement frameworks.

Skills

Digital strategy and activation

Multi-market activation leadership

Operational leadership

Cross-channel integration

Stakeholder management

Leadership and communication

Understanding of governance and compliance

Job description

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top‑line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Publicis Alchemy is an innovation engine at the heart of one of Publicis Media’s largest global pharmaceutical partnerships. Built by Publicis Groupe with a bold ambition — to Make It Better and Better — our mission is to transform the way media connects with people and ultimately helps make life better for patients around the world.

We’re a collective of exceptional thinkers, creators, and innovators united by curiosity and driven by purpose. Here, collaboration isn’t just encouraged — it’s essential. Operating within a vibrant global ecosystem, we bring together diverse perspectives to push boundaries, embrace new possibilities, and redefine what’s next in healthcare communications.

If you’re bold, imaginative, and passionate about building the future, Publicis Alchemy is where your talent will thrive — and where your work will truly make an impact.

Join us. Help us make it better and then make it better again.

Responsibilities

We are seeking an exceptional Performance Business Director to lead central digital activation for the ex‑US global business. Working closely with the London‑based ex‑US account team, US‑based Publicis Alchemy colleagues, and more than 30 local markets worldwide, this role sits at the centre of a highly collaborative global ecosystem.

This role sets the annual biddable strategy, drives cross channel integration, and ensures world class delivery across social and programmatic channels. It also plays a critical role in aligning biddable activation with connected disciplines including SEO, Search, TAAG, APEX, analytics, and omnichannel planning.

You will oversee campaign quality, measurement frameworks, operational governance, and cross market collaboration, ensuring the hub delivers consistent, scalable, and compliant activation. As the senior point of contact for global and regional stakeholders, this role shapes the future of the hub model and leads a high performing, multi‑location team.

With a balance of curiosity, rigour, and fresh thinking, the role will support stronger creative briefing, define production requirements, and confidently balance client, agency, and team needs to drive long‑term impact and consistency at scale.

Qualifications

• Extensive experience in digital strategy and activation across social, programmatic, and (ideally) search
• Proven track record leading large, multi‑market activation teams across multiple locations
• Strong expertise in operational leadership, hub model deployment, and cross‑channel integration
• Deep understanding of campaign delivery processes, optimisation frameworks, measurement methodologies, and automation solutions
• Skilled in senior stakeholder management with the ability to influence and build trust at all levels
• Exceptional leadership, communication, and organisational skills, with the ability to unify geographically dispersed teams
• Demonstrated ability to drive operational excellence, foster a high‑performance culture, and lead teams through change
• Strong understanding of governance, compliance, brand safety, and data privacy requirements (pharma experience advantageous)

Additional information

Zenith International has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives like:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.