Performance Brand Manager

Good For Me; London; Remote; GBP 40,000 - 70,000; Full time

Job summary

Join a dynamic and innovative company as a Performance Brand Manager, where you will lead performance marketing strategies to enhance brand visibility and drive conversions in the EU market. This exciting role offers the opportunity to work collaboratively with a talented team, leveraging data-driven insights to optimize marketing campaigns across various platforms. You will play a crucial part in shaping the marketing efforts for a range of award-winning products, making a significant impact in the consumer goods industry. If you are passionate about performance marketing and thrive in a fast-paced environment, this is the perfect role for you.

Benefits

Flexible work environment

Opportunities for professional growth

Collaborative team atmosphere

Innovative company culture

Qualifications

• 5+ years of experience in Performance Marketing in a competitive market.
• Proficient in Google Ads, Facebook Ads, and TikTok for campaign optimization.

Responsibilities

• Develop and optimize marketing campaigns for the German market.
• Analyze KPIs to derive insights for campaign improvement.
• Collaborate with teams to innovate and test strategies.

Skills

Performance Marketing

Analytical Skills

A/B Testing

ROI Analysis

Data Visualization

Fluent in English

Fluent in German

Tools

Google Ads

Google Analytics

Tag Manager

GA4

Facebook Ads

TikTok Ads

Job description

About Us

We are a leading company in the consumer goods industry, specializing in a diverse range of products including supplements, beverages, and cosmetics. Our mission is to provide high-quality, innovative products that enhance the well-being and lifestyle of our customers. Our award-winning products have been recognized for their excellence and innovation in the market, and we have developed several best-selling products for the Norwegian pharmacies.

Role Description

We are looking for a Full-time remote Performance Brand Manager for our markets. As a Performance Brand Manager, you will be responsible for developing and implementing performance marketing strategies that drive conversion, retention in the EU Market. You will work in collaboration with our marketing team and external partners to achieve business objectives. You will also be required to analyze and evaluate the performance of campaigns and report on the ROI of marketing investments.

Responsibilities:

• Develop and optimize marketing campaigns across Facebook, Instagram, TikTok, SEM, and display channels for the German market.

• Analyze data and all relevant KPIs to derive actionable insights, contributing to strategic decision-making and continuous campaign improvement.

• Examine and enhance the performance of campaigns by leveraging data-driven insights and understanding the media behavior of German consumers.

• Collaborate with creative and marketing teams to test strategies and drive innovation.

• Utilize analytics tools like Google Analytics, Tag Manager, and GA4 for in-depth performance analysis.

• Stay updated on new and relevant KPI metrics requirements for effective performance management and optimization purposes.

Qualifications

• Minimum of 5 years’ experience in Performance Marketing and experience in working in a competitive German Market.

• Expertise in Google Ads, Google Analytics, Facebook Ads, and Tiktok.

• Examine and enhance the performance of campaigns by leveraging data-driven insights and understanding the media behavior of German consumers.

• Collaborate with creative and marketing teams to test strategies and drive innovation.

• Utilize analytics tools like Google Analytics, Tag Manager, and GA4 for in-depth performance analysis.

• Excellent analytical skills and experience in A/B testing, ROI analysis, and data visualization.

• Fluent in English and German (written & spoken).

• Experience in e-commerce, supplement industry, and retail is preferred.

• You are proactive, self-managed, and committed to achieving targets and objectives.

We can offer

• Be part of a fast-growing and innovative company.

• Collaborate with a passionate and talented team.

• Enjoy a flexible and inclusive work environment.

• Opportunities for professional growth and development.

Start date: TBD

Contract: Full-time contract