Performance Analytics Analyst

JR United Kingdom; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Performance Analytics Analyst to drive marketing performance through data analysis and insights. In this dynamic role, you will collaborate with internal teams and clients, transforming complex datasets into actionable insights that enhance campaign effectiveness across various digital marketing channels. This position offers the opportunity to work with cutting-edge tools and technologies in a supportive environment that values employee growth and well-being. Join a forward-thinking company that champions inclusivity and provides a range of benefits designed to support your career and personal life.

Benefits

25 days annual leave

Free breakfast and lunch

Early finish Fridays

Flexible working hours

Electric vehicle salary sacrifice scheme

Interest-free season ticket loan

Paid time off for volunteering

Life Assurance

Private Medical Insurance

Generous Parental Leave

Qualifications

• Strong analytical skills with a deep understanding of digital marketing metrics.
• Proficiency in Microsoft Office and experience with Tableau.

Responsibilities

• Lead reporting deliverables to provide campaign performance insights.
• Transform complex datasets into actionable insights for marketing.

Skills

Analytical Skills

Digital Marketing Knowledge

Project Management

Communication Skills

Self-Motivation

Tools

Microsoft Office Suite

Tableau

Google Ads

SA360

DV360

Meta

Snapchat

TikTok

Job description

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KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Role Description

We are seeking a Performance Analytics Analyst to manage campaign data analysis, reporting, and insights across multiple marketing channels for Nike EMEA. This role collaborates with internal teams and the client to optimise marketing performance, leveraging data to drive business decisions. The ideal candidate has strong analytical skills, a deep understanding of digital marketing platforms, and expertise in campaign performance measurement.

Key Responsibilities

• Lead key reporting deliverables to provide campaign performance insights to stakeholders.
• Transform complex datasets into actionable insights that drive campaign performance.
• Understand and translate client requirements into effective reporting solutions.
• Streamline and automate campaign operations to enhance data consistency and reporting efficiency. Identify and address project challenges to accelerate implementation.
• Coordinate and collaborate with cross-functional teams to understand data requirements and deliver solutions that meet business needs.
• Work across multiple digital marketing channels, keeping up with industry trends and gaining hands-on experience with platforms like Paid Search, Paid Social, and Display.

Desired Skills & Experience

• Proficiency in Microsoft Office Suite (Excel, PowerPoint).
• Experience in using Tableau.
• Strong understanding of digital marketing platforms such as Google Ads, SA360, DV360, Meta, Snapchat, TikTok, etc.
• Strong analytical skills with a deep understanding of numbers, trends, and digital marketing metrics.
• Excellent project management and coordination abilities.
• Self-motivated and eager to learn new technologies.
• Passionate about digital marketing, data & analytics.

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at [emailprotected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
• Free breakfast and free lunch.
• Early finish Fridays.
• Core Hours (Mon-Thurs, flexible start/finish times).
• Electric vehicle salary sacrifice car scheme.
• Interest-free season ticket loan.
• Paid time off for Volunteering.
• Group Income Protection.
• Life Assurance.
• Private Medical Insurance or Health Cash Plan (dependent on level).
• Group Personal Pension Plan with matched contributions from 3-6%.
• Generous Parental Leave & Pay.
• Employee Assistance Programme.
• Free eye tests.
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!