Performance Activation Manager (3m FTC)

T&P; Manchester; On-site; GBP 54,000 - 80,000; Part time

Job summary

A leading creative agency in Manchester is seeking a Performance Activation Manager on a 3-month fixed-term contract. The successful candidate will manage Paid Search activations, oversee workload management, and lead strategy discussions with clients. A strong background in digital channels and team development is essential. This role focuses on building a high-performing activation team and enhancing client campaign outcomes through innovative AI-driven approaches.

Qualifications

• Strong understanding of digital activation across various digital channels.
• Experience in leading discussions with clients and internal teams.
• Ability to manage and develop team members.

Responsibilities

• Manage activation across Paid Search.
• Oversee workload management and provide guidance to team members.
• Implement best-in-class cross-channel Digital execution process.
• Utilise data to inform optimisation strategies and improve account performance.
• Promote a Performance Mindset by recommending optimisation actions.
• Develop and apply test-and-learn frameworks across clients.

Skills

Digital activation experience

Attention to detail

Communication skills

Workload management

Performance mindset

Job description

Overview

Join to apply for the Performance Activation Manager (3m FTC) role at T&P. This is a 3 month fixed term contract. As the agency expands its digital activation offering, the Performance Activation Manager will play a crucial role in implementing the Activation strategy, set out by your Activation Director, to ensure the day-to-day success of campaigns across your client portfolio. This role will manage activation across Paid Search.

This role requires a strong understanding of a wide range of platforms and campaign delivery methodologies. The Performance Activation Manager will confidently lead activation discussions with clients and internal teams, demonstrating expertise in managing and developing junior team members. They will be a driving force in building a high-performing AI-driven activation team that consistently delivers exceptional results.

Individuals in this role possess strong digital activation experience across at least one digital channel. You must show a willingness to expand this knowledge to other digital channels. This role requires strong attention to detail, workload management, communication skills and a Performance Mindset.

The Performance Activation Manager will oversee workload management and provide guidance and upskilling opportunities to their team members. They will empower their team to effectively execute client strategies and deliver exceptional results.

Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI-driven Performance Practice. This is an excellent opportunity to broaden out your channel specific activation skillset across multiple platforms, be on the forefront of implementing AI technology, improving workload management skills and help create a Performance Mindset culture within the agency.

If you enjoy in-platform activation, are highly meticulous with process and interested in adopting more AI to our campaign activation - please put your name forward for the Performance Activation Manager position.

Key Responsibilities

• Responsible for quickly turning around tasks from a Paid Search POV. Having the skills to get your head down whilst supporting the Planning department; by providing data, insights and previous learnings to help create best-in-class media planning tactics across all digital channels.


• Responsible for briefing, quality assurance and implementation of best-in-class, full funnel digital activation in-line with agreed media plan and strategy.


• Responsible for implementing the best-in-class cross-channel Digital execution process across your team and client portfolio.


• Responsible for the best-in-class cross-channel approaches, with the right use of data to inform optimisation strategies and improve account performance in line with business objectives.


• Responsible for actively showing a Performance Mindset culture in putting forward optimisation recommendations with the goal of surpassing our client’s business objectives.


• Responsible for incremental test and learn frameworks across all clients, ensuring delivery outcomes are completed and updated.

Who Are We?

T&P & mFuse are one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, mFuse is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver &mplified Creativity to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing and Advertising

Industries

• Advertising Services