People and Culture Brand Manager

University of Lancashire; Preston; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading higher education institution in the UK seeks a Marketing and People Team Coordinator to enhance its employer brand strategy. The ideal candidate will have a background in digital marketing and content creation, with a focus on engaging diverse audiences. This role offers an opportunity to grow professionally while making a positive impact in the community.

Benefits

Attractive annual leave entitlement

Comprehensive employee benefits platform

Qualifications

• Experience in digital marketing, preferably within higher education.
• Strong understanding of employer branding and talent acquisition marketing.
• Ability to craft engaging, on-brand content.

Responsibilities

• Lead the employer brand strategy for the university.
• Create engaging digital content for various platforms.
• Collaborate with professional services teams for high-impact campaigns.

Skills

Digital marketing

Employer branding

Content development

Copywriting

Relationship building

Education

Undergraduate degree in Marketing, Communications, Digital Media, or related field

Job description

Overview

When you work for the University of Lancashire, you’ll be part of a thriving community of talent that’s united in a common commitment to transform lives. We do this by delivering an outstanding educational experience and creating prosperity and opportunity in the communities we serve. Whatever your role, you’ll be playing a vital part in helping us achieve our vision.

About the role

In this unique role, you’ll sit at the crossroads of Marketing and our People Team, leading the way in crafting and delivering our employer brand strategy. You’ll be the voice behind how our culture is seen, felt, and experienced; internally and externally. From attracting top talent to energising our teams, your work will amplify our values across every touchpoint.

You’ll collaborate with our professional services teams—including People, Estates, and Student Support—to deliver high-impact, on-brand campaigns that resonate. This is a role for a strategic thinker and relationship builder who thrives on creating engaging digital content and ensuring a consistent, compelling brand presence across all platforms.

About you

You will need to have experience in digital marketing, preferably within higher education, employer branding, or professional service and a strong understanding of employer branding, talent acquisition marketing, and content development for digital channels. You will also be required to bring to the role excellent copywriting and content creation skills, with the ability to craft engaging, on-brand content.

For this role an undergraduate degree in Marketing, Communications, Digital Media, or a related field is required.

What we can offer you

Our people are our most important asset. We’ll encourage you to make the most of your talents and continually develop your skills and knowledge. As well as realising your career ambitions, you’ll be making a positive difference to other people’s lives. We also offer a fantastic package of rewards and lifestyle benefits – from an attractive annual leave entitlement to access to a comprehensive employee benefits platform.

Equality, diversity and safeguarding

We are proud to be a diverse, multicultural university. We are committed to building a truly inclusive culture where diversity is championed. Applications are particularly welcomed from individuals who will support the diversification within the University and support its development of a culture that is inclusive and welcoming to all.

The University is committed to providing a safe environment to study, work and visit, protecting children, young people and adults at risk from harm and abuse. Our safeguarding policy and safer recruitment procedure outlines our approach, alongside other internal policies, procedures and guidance which can be found on our Safeguarding page.

Applicants applying for roles in regulated activity and that are listed as an exception under the Rehabilitation of Offenders Act 1974 will be required to disclose any spent and unspent convictions and undertake a Disclosure and Barring Service (DBS) Check at the appropriate level, the University will only ask an applicant to make an application for a DBS check if they are legally entitled to.