Pensions Writer

AJ Bell; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday

6% Pension

Discretionary bonus

Share schemes

Health Cash Plan

Free gym membership

Enhanced family leave

Travel and bike loan schemes

Employee Assistance Programme

Job summary

AJ Bell is seeking a Pensions Writer to transform complex pensions rules into clear, customer‑friendly content across our website, apps, newsletters, guides and other communications.

You will cover pensions, retirement planning and related finance topics, staying ahead of regulatory changes and industry developments while collaborating with colleagues to ensure accuracy and engagement. The role blends pensions expertise with content creation across multiple formats.

Qualifications

• Proven experience writing about pensions, retirement planning or long‑term savings.
• Ability to write confidently and authoritatively for a broad audience.
• Strong editing and proofreading skills with regulatory awareness.

Responsibilities

• Research, write and edit pensions and retirement content for website, app, newsletters, guides and other customer communications.
• Explain complex rules such as pension tax rules and drawdown in clear language.
• Stay updated on pensions legislation, regulation and industry developments.
• Write on related personal finance topics (ISAs, tax, savings, markets, inflation, rates).
• Develop ideas for articles, campaigns, podcasts, scripts, videos and webinars.
• Collaborate with editorial, marketing, PR, product, technical and compliance teams to ensure accuracy and engagement.
• Use audience insights and performance data to improve content.

Skills

Pensions writing

Editorial judgement

UK pensions landscape

Clear, accessible content

Job description

As our Pensions Writer, you'll combine genuine pensions expertise with strong editorial judgement to turn complex rules, choices and industry changes into clear, useful content for our customers. You'll have pensions and retirement planning at the heart of your work, while also covering the investment, personal finance and economic issues that shape people's financial futures. Across articles, guides, newsletters, podcasts and video, you'll help people understand their options, make informed decisions and build the confidence that's at the heart of Feel Good Investing.

What you'll do

• Research, write and edit engaging pensions and retirement content for our website, app, newsletters, guides and other customer communications.
• Turn complex subjects such as pension tax rules, retirement income, drawdown, annuities, the State Pension, auto-enrolment, contribution allowances and pension transfers into clear, accessible content.
• Stay on top of pensions legislation, regulation, government policy and industry developments, identifying the changes and topics that matter to customers.
• Write across related personal finance and investment subjects, including ISAs, tax, savings, markets, inflation and interest rates.
• Bring your pensions expertise to different formats, developing ideas and content for articles, campaigns, podcasts, videos and webinars.
• Work closely with editorial, marketing, PR, product, technical and compliance colleagues to make sure our content is accurate, balanced and engaging.
• Use audience insight, search trends and performance data to understand what works and continually improve our content.

What you'll bring

• Proven experience writing about pensions, retirement planning or long‑term savings, with the pensions knowledge to write confidently and authoritatively for a broad audience.
• Strong knowledge of the UK pensions landscape, including defined contribution pensions, SIPPs, workplace pensions, pension tax rules and retirement options.
• The ability to make complex or technical subjects clear, accurate and engaging, supported by excellent writing, editing and proofreading skills.
• Sound editorial judgement and an understanding of how accessible financial content needs to work within regulatory and compliance requirements.
• An interest in personal finance, investing and the wider economy, and the confidence to work with subject matter experts to question and clarify technical detail where needed.
• Your pensions writing experience could have been gained in journalism, financial services, a pension provider or investment platform, consultancy, an agency or another content‑focused environment. What's important is your ability to write clearly and authoritatively about pensions for a broad audience.
• Experience writing for retail investors or consumer finance audiences would be useful, as would knowledge of financial promotions and Consumer Duty.
• Familiarity with SEO, digital publishing or content performance tools, or experience creating newsletters, guides, scripts, podcasts or video content, would be an advantage.

About AJ Bell

At AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy‑to‑use solutions to suit people from all walks of life.

We're one of the UK's fastest‑growing investment platform businesses, trusted by everyone from professional financial advisers to first‑time investors.

Today, over 762,000customers trust us to manage more than £121.5billion of assets. By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.

We're proud to be recognised as a Great Place to Work® for the past two years, building on six consecutive years as one of the UK's Best 100 Companies to Work For. It's recognition we're proud of and a reflection of the supportive and collaborative culture we strive to create for our people.

What we offer

• Competitive starting salary depending on experience
• 25 days holiday, increasing with service + buy/sell scheme + bank holidays
• 6% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free gymmembership
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme

Life at AJ Bell

• Regular social events including summer and Christmas parties
• Learning and development opportunities tailored to you
• Casual dress code
• Friendly, supportive team environment

Our ways of working

We offer hybrid working, with a minimum of50% of your working time per monthspent in the office.

For new starters,there’san initialperiod of full‑time office working to help you settle in and build relationships.

Inclusion & diversity

We’recommitted to creating an inclusive environment where everyone feels respected and able to be themselves at work.

We welcome applications from all backgrounds and make hiring decisions based on skills,experienceand potential.

Your application, reviewed by people

We believe great hiring starts with people. That's why every application is reviewed by a member of our Recruitment team, rather than screened by AI. It may take us a few days to get back to you, but please be assured that your application will be given the time and attention it deserves.