Pay Per Click Manager- 12 Months Fixed Term

Linnaeus; Metropolitan Borough of Solihull; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in veterinary care is seeking a results-driven Pay Per Click Manager for a 12-month fixed-term position. This role involves leading PPC efforts across multiple clinics and hospitals, optimizing campaigns, and developing strategies to enhance pet care services. Ideal candidates should possess strong analytical skills and experience with Google Ads, contributing to impactful marketing initiatives.

Benefits

Growth and development opportunities

Collaborative team environment

Mission-driven organization

Qualifications

• Proven experience managing Google Ads campaigns (Search, Display, Performance Max).
• Experience with multi-brand campaigns.
• Knowledge of budget management and conversion tracking.

Responsibilities

• Develop and refine PPC strategies for local and national campaigns.
• Manage and optimize campaigns across Google platforms.
• Track performance and report insights regularly.

Skills

Analytical skills

Communication skills

Collaboration skills

Tools

Google Ads

Analytics 4

Tag Manager

Ads Editor

Looker Studio

Excel

Job description

Pay Per Click Manager - 12 Months Fixed Term

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Job Details

• Title: Pay Per Click (PPC) Manager - 12 Months Fixed Term
• Department: Marketing
• Reports to: Head of Digital Marketing & CRM
• Location: UK (Hybrid/Flexible)

About Linnaeus

At Linnaeus, we are a partnership of veterinary practices across the UK and Ireland, committed to excellence and pet welfare. We provide a collaborative community of veterinary professionals in small animal, equine, and farm care, guided by our Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.

Role Overview

We are seeking a results-driven PPC Manager to lead our paid media efforts across national and local campaigns, impacting 63 clinics and 17 referral hospitals. This role involves developing strategies, managing campaigns, and optimizing performance to support growth and pet care excellence.

Key Responsibilities

1. Develop and refine PPC strategies for local and national campaigns.
2. Manage and optimize campaigns across Google platforms including Search, Display, Performance Max, and YouTube.
3. Build scalable PPC account structures across our network.
4. Forecast and allocate media spend based on demand and trends.
5. Track performance and report insights regularly.
6. Test and refine keywords, ads, targeting, and bids.
7. Explore new PPC channels and tools.
8. Align PPC with broader digital efforts like SEO and content.
9. Run B2B campaigns to enhance vet-to-vet referrals.
10. Monitor KPIs and ROI to ensure cost-effectiveness.

Candidate Profile

Ideal candidates are experienced PPC marketers comfortable in fast-paced environments, managing multiple locations and campaigns, with strong analytical and communication skills.

Essential Skills & Experience

• Proven experience managing Google Ads campaigns (Search, Display, Performance Max).
• Experience with multi-brand campaigns.
• Knowledge of budget management, bid strategies, keywords, and conversion tracking.
• Familiarity with tools like Google Ads, Analytics 4, Tag Manager, and Ads Editor.
• Ability to create reports and dashboards using Looker Studio or Excel.
• Strong analytical skills and attention to detail.
• Excellent communication and collaboration skills.

Desirable Skills & Experience

• Background in healthcare, veterinary, or service industries.
• Experience managing PPC in multi-location settings or agencies.
• Knowledge of paid social and programmatic platforms.
• Understanding of SEO and landing page testing.
• Passion for pet health or animal welfare is a plus.

Why Join Linnaeus?

• Shape digital marketing strategies in a mission-led organization.
• Work with a passionate, collaborative team.
• Contribute to connecting pets with better care across the UK and Ireland.

Application Details

To apply, click the Apply Button or contact our Talent Acquisition team at [e-mail].

Additional Information

Linnaeus is part of Mars, providing extensive growth and development opportunities. We are an equal-opportunity employer committed to diversity and inclusion.