Partnerships Marketing Manager

Goodlord; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Great Place to Work

Well-being coaching

25 days holiday

Paid parental leave

Job summary

Goodlord is seeking a Partnerships Marketing Manager to join the Marketing team in London. This is a brand new role, the first dedicated Partner Marketing hire, and offers a ground‑up opportunity to build the function.

The role sits in a hybrid London setup with 2 days in office and 3 days remote per week. You’ll lead strategy with cross‑functional teams including Partnerships and Sales to define investment areas, craft compelling co‑marketing plans, and drive measurable pipeline growth from

Qualifications

• Strong B2B marketing experience in SaaS or tech.
• Genuine experience in partner, channel or affiliate marketing.
• Commercial mindset; able to tie activity to pipeline outcomes.

Responsibilities

• Building and owning partner marketing strategy and prioritisation.
• Developing joint value propositions and co-marketing plans.
• Planning and delivering campaigns across content, email, social, events and webinars.
• Supporting partnership and integration launches with plans and assets.
• Owning partner-sourced and partner-influenced pipeline targets and tracking.
• Creating co-branded content and partner enablement materials.
• Building relationships with partners' marketing teams and internal stakeholders.

Skills

B2B marketing

Partner marketing

Pipeline focus

Commercial mindset

Job description

London - Hybrid. 2 days per week in our London office, 3 days remote / work from home (40 hour week)

Goodlord’s mission is to be the gold standard platform for renting, and we’re looking for a Partnerships Marketing Manager to join our Marketing team.

This is a brand new role and our first dedicated Partner Marketing hire, so you’ll have a genuine opportunity to build something from the ground up.

Partnerships are already an important part of how we reach and win enterprise customers. Now we want to build a proper marketing engine around them – identifying where the biggest opportunities are, creating brilliant joint propositions and campaigns, and turning our partner network into a measurable source of pipeline and growth.

Reporting to our Senior Enterprise Marketing Manager, you’ll work closely with Partnerships and Sales to decide where we invest, build compelling co-marketing plans and then get stuck into delivering them.

What you'll be busy doing:

• Building and owning our partner marketing strategy, including how we tier and prioritise partners

• Developing joint value propositions and co-marketing plans that resonate with our shared customers

• Planning and delivering campaigns across content, email, social, events and webinars

• Supporting partnership and integration launches with the plans, campaigns and assets needed to make them successful

• Owning partner-sourced and partner-influenced pipeline targets, tracking performance and using the results to decide where we invest

• Creating co-branded content and partner enablement materials, including launch packs and customer case studies

• Building strong relationships with our partners’ marketing teams and becoming their go-to marketing contact at Goodlord

• Working closely with Sales, Partnerships and the wider Marketing team to turn great partner activity into commercial results

The role combines strategy with hands-on delivery, so you'll need to be just as happy working out what we should do and why as you are getting on and doing it!

ABOUT YOU

We’re looking for someone with strong B2B marketing experience, ideally within SaaS or tech, and genuine experience in partner, channel or affiliate marketing.

You’ll be commercially minded and comfortable talking about pipeline and revenue, not just campaigns and engagement.

You’ll understand that great partner marketing isn't about doing the same thing with every partner – it's about identifying where the opportunity is, creating something valuable for both sides and measuring whether it's working.

This role is likely for you if:

• You’ve owned B2B partner or channel marketing campaigns end-to‑end

• You’re comfortable connecting marketing activity to pipeline and commercial outcomes

• You understand how to assess and prioritise different partners and where to focus time and budget

• You’ve worked closely with Sales and Partnerships teams

• You’re comfortable balancing strategy with hands‑on delivery

• You’re confident building relationships with external partners and internal stakeholders

• You’re proactive, curious and comfortable creating structure where there isn’t already a playbook

Experience in proptech would be a bonus, as would experience building or scaling a partner marketing programme from the ground up.

This role is likely not for you if your experience is primarily generalist marketing, or if you've supported partner campaigns but haven't yet owned partner or channel marketing activity yourself. We need someone who brings genuine partner marketing experience and can connect that activity to commercial outcomes.

Why you'll love being a Goodlordian

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).

• Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!

• Your well‑being matters: bi‑weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health

• 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well‑being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.

• Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully‑paid time off to look after their new arrivals

• Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics

Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment.

Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application.

** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.