Partnerships Manager - UK Sales

Legends/ASM Global Europe; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

Join a leading company in sports and entertainment as a Partnership Sales Manager, driving high-value brand partnerships across a UK venue portfolio. This role focuses on achieving revenue targets, managing sales pipelines, and engaging with senior stakeholders to create compelling partnership proposals. Ideal candidates have a strong sales background, negotiation skills, and a passion for the live events industry.

Benefits

25 days annual leave

Life Assurance policy

Pension contributions

Employee Assistance Programme (EAP)

Cycle to Work scheme

Discounted event tickets

Employee Referral Scheme

Eye care vouchers

Qualifications

• Proven background in sales, ideally in sports, music, or events partnerships.
• Experience managing a high-volume sales pipeline and negotiating commercial agreements.
• Excellent proposal writing and presentation skills.

Responsibilities

• Support the achievement of annual partnership sales revenue targets.
• Lead the full sales cycle for partnership opportunities.
• Collaborate with internal departments to craft innovative rights packages.

Skills

Sales background

Negotiation skills

Commercial acumen

Communication skills

Network building

Job description

About LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. We combine unmatched expertise with a global reach, offering end-to-end solutions—from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues, stadiums, arenas, convention centres and theatres.

Our organisation is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our respect, integrity, and accountability values, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

About the Role

The Partnership Sales Manager will support the execution of Legends ASM’s UK partnership sales strategy by identifying, developing, and securing high-value, long-term brand partnerships across our UK venue portfolio. This role is vital to delivering annual commercial revenue targets by generating new business, developing tailored partnership proposals, and working collaboratively across multiple internal teams to bring compelling rights-led opportunities to market.

You will work directly with the Partnerships Sales Director to implement a proactive sales strategy, driving revenue through creative packaging of partnership assets including naming rights, IP associations, hospitality programs, and integrated brand activations.

What we can offer

• Support the achievement of annual partnership sales revenue targets through proactive outbound activity and smart sales execution.
• Generate new leads and opportunities across priority categories through strategic outreach, industry networking, and creative prospecting.
• Lead the full sales cycle for partnership opportunities – from initial prospecting, through to proposal development, pitch delivery, negotiations, and contract closure.
• Work closely with the Partnerships Director and Strategy team to develop and deliver tailored, insight-driven commercial proposals aligned to the client’s brand and marketing objectives.
• Develop and maintain a robust sales pipeline ensuring consistent activity, progress tracking, and accurate forecasting.
• Collaborate with internal departments (Strategy, Activation, Creative, Legal) and venue teams to craft innovative rights packages and high-quality sales materials.
• Support the execution of go-to-market strategies that explore new rights, categories, and commercial opportunities within the portfolio.
• Develop effective internal relationships across venue and functional teams to understand venue-specific needs and potential inventory.
• Represent Legends ASM in client meetings, industry events, and partnership discussions with professionalism, insight, and enthusiasm.
• Ensure a smooth transition from sales to activation teams post-contract signing to guarantee best-in-class partner onboarding and delivery.
• Achieve weekly KPIs around outreach activity, meetings, and sales progression.
• Provide regular sales reports and pipeline updates to the UK Partnerships Sales Director and SVP Commercial.

We are looking for someone with:

• A proven background in sales, ideally with sports, music or events partnership experience.
• Demonstrated success achieving sales targets.
• Experience managing a high-volume sales pipeline and negotiating commercial agreements.
• Strong commercial acumen with the ability to align client needs with ASM Global’s portfolio assets and audience value.
• Self-starter who is comfortable with prospecting, proactive outreach, and opening new categories through initiative and perseverance.
• Excellent proposal writing and presentation skills, with a creative and strategic mindset.
• A collaborative approach and ability to work cross-functionally with multiple internal teams and stakeholders.
• Personable with outstanding communication and interpersonal skills; confident engaging senior client stakeholders and decision-makers.
• Highly motivated, target-driven and able to thrive in a fast-paced, high-performance sales environment.
• Organised, self-sufficient, and capable of managing workload effectively across multiple projects.
• Positive, adaptable, and comfortable with occasional travel and flexible hours in line with client needs and event schedules.

Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites.

You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with 25 days annual leave

We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.

A healthy contribution of % Pension so that your golden years are spent ticking off the items on your bucket list.

Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield; ASM will support with these unexpected costs. For you and any children.

We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.

We are visionaries: both physically and metaphorically! When you join ASM you will be entitled to eye care vouchers and a contribution towards any glasses you require.

Pedal your way to a greener, healthier commute—join our Cycle to Workscheme and turn every ride into a win for you and the planet

Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team..

Recruitment Process Outlined:

• 1 st Stage- Video call with UK Partnership Sales Director and Partnerships Director
• 2 nd Stage- F2F meeting to present task with Partnership Sales Director and SVP Commercial.

Inclusive Workplace

At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.

General Information:

The role requires flexibility and travel to venues and client meetings across the UK. Some evening and weekend work may be required in line with event schedules or client demands.

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.

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Created on 25/06/2025 by TN United Kingdom