Partnerships Manager - LIONS Events, Regional

Informa PLC; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading event management company in London is seeking a Commercial Partnerships Manager to drive sponsorship sales for Lions Regional Events. The role involves developing sales strategies, managing client relationships, and reporting revenue trends. Ideal candidates should have experience in B2B Sponsorship Sales, with a background in the creative marketing industry being a plus. The role supports flexibility, rewarding career opportunities, and a collaborative culture.

Benefits

Flexible working hours

Career development opportunities

25 days annual leave

Qualifications

• Proven experience in B2B Sponsorship Sales or Event Sales.
• Knowledge of the creative marketing industry is a plus.
• Experience in a commercial environment is a plus.

Responsibilities

• Drive quarterly sponsorship revenue against Lions events.
• Develop compelling sales proposals and bespoke product solutions.
• Maintain retention relationships and drive new business conversations.

Skills

B2B Sponsorship Sales

Event Sales

Creative Marketing Knowledge

Job description

• Full-time

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals. We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

The LIONS brand is probably most synonymous with Cannes Lions, The International Festival of Creativity, the definitive meeting place for the global creative communications and advertising community. It’s five days of inspiration, aspiration, unlimited magic and potential. The Festival has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress.

LIONS is going through an exciting time as it’s recently repositioned as The Home of Creativity, supporting those in the business of creativity at every step of their journeys with an extended portfolio of new advisory, learning and intelligence services. Our purpose is to drive progress through creativity for an incredibly diverse and talented global creative community.

You will join a team of change makers. The team’s purpose is to champion change to create the most powerful global creative community and drive growth for the brand.

Job Description

Location - UK, London

We are looking for a Commercial Partnerships Manager to drive the sponsorship sales in relation to Lions Regional Events. This role provides the dynamic opportunity to work across a suite of regional Lions events - including brands such as Cannes Lions, Contagious, and the Effies.

You will report into the Commercial Director of Lions Events and have the opportunity to work on a variety of commercial projects across the year.

Key accountabilities

Responsible for driving quarterly sponsorship revenue against Lions events

Responsible for developing compelling sales proposals and bespoke product solutions for clients

Develop a sales outreach strategy in partnership with our marketing & sales team

Maintain retention relationships and drive outbound new business conversations with new clients

Manage sponsorships sales and delivery process end-to-end, in partnerships with our operations team

Report and forecast on revenue trends - incoming & forecasted on a weekly, quarterly, and annual basis

Accurate tracking of new business pipeline

Partner with finance for any payment queries to ensure seamless transactions

Building relationships with key clients, encouraging upsells and repeat business

Supporting onsite delivery of Cannes Lions 2026, utilising this moment for future lead generation

Supporting ad hoc commercial projects as needed

Qualifications

Proven experience in B2B Sponsorship Sales or Event Sales

Knowledge of the creative marketing industry is a plus

Experience in a commercial environment is a plus

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks

• Broader impact: take up to four days per year to volunteer, with charity match funding available too

• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

• A flexible range of personal benefits to choose from, plus company funded private medical cover

• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares

• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more

• Recognition for great work, with global awards and kudos programmes

• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.

As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here