Partnerships Manager

EFL (English Football League); London; On-site; GBP 40,000 - 60,000; Full time

Job summary

The English Football League (EFL) seeks a Partnerships Manager to lead and develop existing partner relationships, driving partnership agreements and maximizing value. This role involves managing sponsorship contracts and collaborating with various departments to align partners with EFL's objectives.

Qualifications

• Proven experience in sponsorship management and activation.
• Excellent understanding of managing sponsorship contracts.
• Strong understanding of brand dynamics and consumer trends.

Responsibilities

• Manage delivery of high-profile partner contracts.
• Identify mutual objectives between partners and the EFL.
• Integrate partners with digital, marketing, and club relationship departments.

Skills

Sponsorship management

Relationship management

Commercial acumen

Interpersonal skills

Organizational skills

Communication skills

Job description

Partnerships Manager - EFL

The English Football League (EFL) is the largest single body of professional clubs in European football and is responsible for administering and regulating the Sky Bet EFL, Sky Bet Play-Offs, Carabao Cup and Vertu Trophy competitions.

In recent seasons, the EFL has significantly developed and diversified its commercial operation. Successful implementation of a new commercial strategy has delivered record revenues across the Broadcast, Digital, Partnerships and Licensing verticals. This includes partnerships with some of the world’s biggest brands.

Our current commercial cycle represents an exciting opportunity for continued activation and growth. There is now an opportunity for a high-performing individual to join the team as a Partnerships Manager and play a key role in delivering partnerships for the EFL .

What We Are Looking For:

The EFL offers a unique opportunity to work with some of the biggest sporting competitions, sponsorship properties and commercial partnerships in the market. We are looking for an individual who has a background in managing and delivering partnership activations in sport.

About the role:

The role will be responsible for leading and developing existing partner relationships for the EFL, including proactively driving partnership agreements through a strong understanding of individual partners markets and business objectives, maximising the value of association with the EFL and its member clubs.

Key Responsibilities:

• To effectively manage, organise and administer the delivering of some of the EFL’s highest profile partner contracts and other official partners, licensees and/or suppliers as required.
• Identify key areas where your partners and the EFL share mutual objectives and aims, and work with the wider business to develop these.
• Actively support the digital, marketing, comms and club relationship departments in fully integrating the partners as required.
• Manage all contractual rights and work with the partners to deliver their activation goals.
• Be the main point of contact for the partners and lead on delivering all commercial rights in relation to their contract.
• Develop key relationships across the partners business.
• Manage partner experiences

Person Specification:

• Proven experience of sponsorship management and activation within a rights holder, agency or brand environment.
• Excellent understanding and experience of managing sponsorship contracts.
• Excellent interpersonal skills and proven experience of managing relationships and influencing senior decision makers.
• Strong commercial acumen.
• Exceptional organisational skills.
• Great communication skills.
• Strong understanding of brand dynamics and consumer trends.
• Self-motivated and able to work on own initiative.

The Executives in Sport Group are retained on behalf of the EFL to appoint a Partnerships Manager. All direct applications and CVs will be forwarded to The Executives in Sport Group.

If this role is of interest, then please press the apply button and include a copy of your CV.

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