Partnerships Manager

Two Circles; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading sports marketing agency based in London is seeking a Partner Manager to manage key partnerships within the UEFA Women’s Football portfolio. The ideal candidate will have approximately 5 years of experience in sports partnerships, a strong understanding of ROI through data analysis, and excellent communication skills. This role offers a supportive work environment with extensive benefits, including flexible holiday and healthcare options.

Benefits

Comprehensive benefits package

Discretionary bonus based on company performance

Private healthcare options

Qualifications

• Proven experience (c. 5 years) in managing sports partnerships.
• Ability to demonstrate partnership ROI through data analysis.
• Experience in the sports sponsorship industry.

Responsibilities

• Manage several partners across the UWF portfolio.
• Ensure effective delivery of rights and support marketing activations.
• Develop strong relationships with partners and stakeholders.

Skills

Partnership ROI analysis

Relationship building

Communication skills

Planning and time management

Job description

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Two Circles and UEFA Women’s Football

Two Circles have been UEFA’s exclusive sales agency for UEFA Women’s Football (UWF) commercial partners since 2017, including marketing rights to UEFA Women’s EURO (WEURO), UEFA Women’s Champions League (UWCL), youth competitions, Women’s Futsal EURO and the WePlayStrong Marketing Platform.

In 2024, Two Circles appointment by UEFA and UC3 (the newly formed joint venture between UEFA and the ECA, which controls the commercial and media rights for UEFA Club Competitions, including UWCL) was extended for the 2025/26 to 2029/30 Cycle. Two Circles’ responsibilities were also extended to the global distribution of media rights for UWCL and full partner management responsibilities for all sponsorship and media partners.

Working as an extension of the UWF Team, the Two Circles Partnerships Manager will account manage key partners within the portfolio of global brands which includes PepsiCo, Amazon, Vodafone, Adidas and Carlsberg.

We see our role in partnership management as not only about brilliant servicing of rights, but equally importantly, to build and create value with and for our partners – in turn transforming future revenue potential beyond the current cycle.

What you'd be getting up to?

• Day-to-day management of several partners across the UWF portfolio.
• Ensure effective delivery of rights across the various competitions and supporting partners’ marketing activations and campaigns, with a planning-led approach.
• Develop and maintain strong relationships with partners and stakeholders.
• Act as a trusted advisor to commercial partners, guiding rights usage and marketing activations.
• Coordinate and lead account status meetings and support with reporting and performance tracking across accounts.
• Work collaboratively with internal and external stakeholders, including UEFA, UC3 and partner agencies, across areas including marketing, social, digital, CRM, commercial operations, ticketing and legal.
• As required, travel within Europe to visit UEFA/UC3 and commercial partners.

We are looking for a Partner Manager who will bring:

• Proven experience (c. 5 years) of managing and activating partnerships for major brands within the sports environment, ideally within European football.
• A strong ability to demonstrate partnership ROI through data analysis.
• A proactive, can-do approach to account management, constantly interrogating our work and suggesting new solutions/opportunities which deliver value for partners.
• Experience in building lasting working relationships with clients, sponsors and stakeholders, ‘a people person’.
• Strong communication skills.
• Demonstrable ability to work and deliver, whilst remaining calm under pressure.
• Excellent planning, time management and organisational skills with an eye for detail.
• A thorough understanding of the sports sponsorship industry.
• Fluent written and spoken English, other languages beneficial.

Our commitment to each other:

You've seen the growth of women's football in recent years, and it's not slowing down! This is just how we value you and your career, we are looking for someone, committed, ambitious, and at the top of their game, however, we pride ourselves on our ability to provide supportive working environment, and the opportunity to learn, develop and progress within your career. Ultimately, we hire on motivations, so even if you feel you don’t tick 100% of the boxes but feel you could bring value to the role, we’d still love to hear from you!

What can we offer you?

We offer a benefits package to suit you and your lifestyle! Out of a core monthly budget, you can choose your own comprehensive benefit package.

• Renowned Team Days often throughout the year
• Summer Away Days
• 23 standard days of holiday (+ 1 Birthday, +2 for a ‘Big Life Event’ and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
• Discretionary Bonus based on company performance
• Performance Reviews every 6 months with discretionary salary increases
• Private healthcare (Vitality) and/or Health Care Plan (Medicash)
• Mobile phone contribution
• Sport Challenge contribution
• Gym membership contribution
• 2x annual kit drops

Our recruitment process will be honest & thorough, and so will our roles. In return, we can offer honesty, integrity, and the chance to progress in the organisation as quickly as you develop within it.

Two Circles is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.