Partnerships Lead (Ad Platforms)

Dentsu; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Dentsu is seeking a Partnerships Lead - Ad Platforms in London to manage key media partner relationships, including Google and Amazon. This permanent role focuses on driving strategic initiatives and collaboration, ensuring that agency offerings align with partner objectives while delivering exceptional client value. The successful candidate will utilize their media expertise to foster long-term partnerships and enhance overall agency performance.

Benefits

Flexible working arrangements

Competitive salary

Tailored benefits package

Qualifications

• Extensive experience in Search, Display or Programmatic media.
• Strong knowledge of paid media platforms.
• Proven experience in developing client solutions.

Responsibilities

• Manage business partnerships via Joint Business Plans.
• Align agency brands on partnership strategy.
• Co-ordinate joint-marketing initiatives with partners.

Skills

Strategic thinking

Communication

Relationship management

Marketing fundamentals

Business acumen

Job description

Job Description:

Introduction

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Amplifi is the investment, partnership and commercial innovation arm of dentsu. Designed for the algorithmic era, we are obsessed with client outcomes; building next generation solutions and innovative commercial models that deliver value for all. Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do.

Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply-side with product, services and capabilities.

We're hiring a Partnerships Lead - Ad Platforms to work from our office in London.

Introduction

The digital economy has positively impacted the way dentsu works with our media partners, creating a transformational partnership agenda for the group. Platform innovation, their innovative ways of working, and new approaches to agency monetization have led to a solutions philosophy, pioneered by the dentsu Partnership division. We pride ourselves in building transformational partnerships that solve key communication and business challenges for our clients.

The Strategic Partnerships team within Amplifi is responsible for maximising the value of dentsu's media partnerships with major partners in the UK&I market. The mission of the Strategic Partnerships team is to build & scale relationships with these partners to unlock mutual growth, build capability & differentiation for dentsu, and ensure both the clients' and dentsu's challenges are addressed by partners.

Role Purpose

As a Partnership Lead - Ad Platforms for dentsu, you will be entrusted with managing the strategic business relationships with a set of our largest & most strategically important partners within the UK&I market, such as Google, Amazon, MiQ, The Trade Desk and others.

Your role will be pivotal in fostering collaboration, driving strategic local initiatives, and ensuring the seamless integration of our agency's multiple offerings with our partners' objectives.

Central to your role will be building and managing the business partnership with each of your assigned partners, which take the form of multi-year Joint-Business Plans (JBPs) that enhance client objectives delivery and create incremental value for our clients, dentsu, and partners. To accomplish this, you will work collaboratively with a wide range of stakeholders across dentsu (including the client teams, activation teams, global partnerships, UK&I senior leadership, trading & investment team, marketing team, and product team), and very closely with the dentsu agency leads at each of your partners businesses.

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Key responsibilities:

• Management & delivery of business partnerships, specifically Joint Business Plans, that enhance client objectives delivery and add incremental value to our clients, dentsu, and our partners.

• Align all agency brands and stakeholders across the network on our integrated partnership strategy for your group of partners.

• Support other areas of the Amplifi commercial team in the scoping and delivery of commercial agreements with your partners.

• Take a holistic & long-term view to identify and progress new areas of collaboration and innovation which will drive incremental value/revenue for our clients, dentsu, and our partners.

• In conjunction with partners, drive and co-ordinate joint-marketing initiatives, new technology solutions, and competitive platform strategies - and unlock areas for new commercial opportunities within dentsu.

• Collaborate with internal teams to cross-sell and scale new and innovative solutions.

• Develop a trusted relationship with key agency & partner contacts.

• Support development of our overall annual partner engagement and business development strategy.

• Deliver clear presentation and marketing collateral for explanation our key partnerships.

• Partner with the client teams to identify revenue growth opportunities inside dentsu's existing client base.

• Ensure feedback from clients and internal teams on current partnership solutions is captured and that our partnerships capitalise on the future trends and needs of our clients.

• Participate and present in New Business efforts and presentations, where appropriate.

• Develop trusted, long-term relationships with key client leads and internal stakeholders.

Skills/Qualifications

• Extensive experience in Search, Display or Programmatic media

• Strong knowledge, network & understanding of Search, Display, Streaming & Other Paid Media Platforms

• Solid understanding of marketing fundamentals, brand strategy and communication planning

• Strong communicator with an ability to build and nurture relationships.

• Proven experience in developing solutions to support the sale of new services to clients.

• Ability to leverage business experience / acumen to identify new business and marketing opportunities.

• Desire to learn new skills and link different aspects of the business.

• Ability to think strategically, not just tactically; someone who can see the big picture but can articulate the all-important detail.

• Exceptional presentation skills, written and oral communication.

• Passionate about driving business forward and a team player.

• Client-facing experience.

What we offer

• This is a permanent role

• The team is based in our London office but operates under flexible working arrangements.

• As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Location:
London

Brand:
Amplifi

Time Type:
Full time

Contract Type:
Permanent