Partnerships Innovation Architect

Manchester United Plc; Manchester; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Annual Incentive Scheme

25 days annual leave

Electric Vehicle scheme

Wellness Support

Exclusive Discounts

Gym facilities

Career Development

Supportive Work Environment

Job summary

Manchester United is seeking a Partnerships Innovation Lead to drive insight-led partnership campaigns with our Principal Partners. This role combines audience insight, content strategy and media planning to deliver measurable programmes that meet partner objectives and enhance fan engagement.

You will chair workshops with partners and internal teams, define KPIs and lead reporting to optimise campaigns. The successful candidate will act as a strategic consultant, identifying new activations,

Qualifications

• 8+ years' experience in creative strategy, brand planning, media strategy, sponsorship consulting or partnership strategy.
• Strong expertise in sponsorship, sports marketing, media planning, audience strategy and content effectiveness.
• Demonstrable success creating insight-led campaigns translating consumer insights, market trends and business objectives.
• Highly analytical and data-literate with knowledge of marketing analytics and measurement.
• Deep understanding of digital media ecosystems and emerging technologies in marketing.
• Experience presenting to and influencing senior stakeholders with clear narratives.

Responsibilities

• Develop innovative, insight-led partnership campaigns for Manchester United’s Principal Partners and translate objectives into measurable programmes.
• Lead workshops with partners and internal teams to identify opportunities and craft creative solutions.
• Create integrated campaign plans across activation, content, media, audience targeting and measurement.
• Utilise audience insights and sponsorship trends to develop ideas that meet partner objectives and fan needs.
• Advise on optimal use of owned, earned and paid media to maximise reach and engagement.
• Define KPIs and measurement frameworks, and lead campaign reporting and optimisation.
• Act as a strategic consultant to partners, identifying opportunities with new technologies and audience behaviours.
• Monitor sponsorship trends to keep Manchester United at the forefront of partnership innovation.
• Build deep understanding of partner industries and consumer trends to tailor campaigns.
• Champion creativity and continuous improvement across the partnership portfolio.

Skills

Partnership strategy

Media strategy

Sponsorship consulting

Data-driven

Stakeholder management

Campaign development

Analytical skills

Job description

Manchester United is seeking a Partnerships Innovation Lead to drive insight-led partnership campaigns with our Principal Partners. This role combines audience insight, content strategy and media planning to deliver measurable programmes that meet partner objectives and enhance fan engagement.

You will chair workshops with partners and internal teams, define KPIs and lead reporting to optimise campaigns. The successful candidate will act as a strategic consultant, identifying new activations,