Partnership and Events Manager

Premiership Women's Rugby (PWR); Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Premiership Women's Rugby (PWR) seeks a senior Partnerships Manager to lead the delivery of partner programmes, maximise impact and ensure cost effective delivery across the portfolio.

You will manage key partner relationships, coordinate activation and reporting, and drive value through innovative collaborations and events within a cost-conscious environment.

Qualifications

• Experience of running partnership programmes in sport or a cost constrained environment.
• Ability to understand and interpret commercial partnership contracts and ensure delivery against rights & obligations.
• Excellent attention to detail and high standard of presentation.
• Ability to prioritise and manage workload with multiple partners.

Responsibilities

• Leads the successful delivery of partner programmes, maximising impact and ensuring cost effective delivery.
• Works collaboratively with partners to agree shared objectives and enhance outcomes and impact of PWR partnerships.
• Responsible for events including media days, International match hospitality and the PWR Final.
• Manages relationships, engagement and activation across the Commercial Partner portfolio and monitors contractual rights.
• Oversees budget and activation spend, forecasting and resource allocation across partnerships.
• Coordinates partnership communications, reports and progress to partners and stakeholders.
• Leads and coordinates with external agencies for high-quality activation aligned with partner objectives.
• Supports leadership in communicating PWR vision and developing new revenue opportunities.

Skills

Partnership management

Stakeholder engagement

Project leadership

Attention to detail

Presentation skills

Job description

• Leads the successful delivery of partner programmes, maximising impact and ensuring cost effective delivery.
• Works collaboratively with our partners to agree shared objectives and enhance the outcomes and impact of PWR partnerships.
• Responsible for key PWR events including media days, International match hospitality and PWR’s landmark event the PWR Final.

Key Accountabilities

Partnership Management

• Manages relationships, engagement and activation across the Commercial Partner portfolio, ensuring efficient and consistent delivery of contractual rights and continually identifying innovative ways to improve delivery and provide value to both partners and PWR as an industry-leading rights holder.
• Coordinates the maintenance and communication of the Commercial Rights Agreement and Commercial and Operational Handbook, working with clubs and relevant teams to monitor delivery of agreed commercial requirements.
• Oversees commercial asset and rights-delivery tracking, including the coordination of player and coach appearances with clubs and relevant stakeholders.
• Specific leadership and accountability for Title and Tier 1 partners, ensuring these key relationships receive collaborative planning against shared objectives, delivery excellence, and proactive value creation.
• Manage the Partnerships COS budget and all activation spend, ensuring accurate forecasting, efficient allocation of resources, and cost effective delivery across all partnership programmes.
• Ensures the needs of both Partners and PWR are met and that you have a robust understanding of the partner brands, business, and objectives
• Works collaboratively with partners to agree measures of success, coordinate regular impact reporting, and present progress, outcomes and recommendations to partners and wider stakeholders.
• Work closely with external agencies to brief, coordinate, and deliver high quality partnership and event activations, ensuring all outputs align with partner objectives, brand guidelines, and PWR’s strategic goals.
• Works closely with the communications and marketing teams to coordinate partner announcements, content and event promotion, ensuring activity supports shared objectives and delivers agreed contractual rights.
• Ensures that all stakeholders and shareholders are engaged in partnerships and provide the necessary support to deliver against Partner objectives with constant communication and collaboration.
• Supports the Executive Chair and Director of Brand, Marketing and Communications to communicate the broader PWR vision and strategy to Partners and update them on a regular basis about the business as a whole and the developments within it.
• Contributes to partnership planning, working collaboratively to identify opportunities to enhance commercial value and develop new revenue streams, including upsells.
• Supports Sales Agency on developing proposals to prospective partners.
• Leads and manages commercial partnership projects within the team or with other shareholders, ensuring that meetings, debriefs and learnings take place on a regular basis.

Event Management

• Leads delivery of the annual programme of events and hospitality, including the PWR Final and Cup Final.
• Collaborating across the business to lead operational planning, management, administration, and quality delivery of these events.
• Acts as the point of contact for event management issues and ensure all internal people are briefed on events and relevant contract obligations.
• Manages operational elements of the event day experience, working closely with other departments to continually improve the customer, fan or partner experience.

Other

• Manages and supports a junior team member, providing clear direction, mentoring, and ongoing development to ensure high quality delivery across all partnership and event activities.

Qualifications, Experience & Knowledge

• Experience of running partnership programmes in sport or a cost constrained environment.
• Ability to understand and interpret commercial partnership contracts and ensure delivery against agreed contractual rights and obligations.
• Excellent attention to detail.
• High standard of presentation style and delivery
• Able to prioritise and manage workload to ensure that there is a prioritised level of support for all Partners.
• Experienced leader of projects that include internal and external stakeholders