Partner Marketing Manager

CDW group; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

CDW is seeking a Partner Marketing Manager to owning and delivering strategic marketing plans for a portfolio of global technology vendors. You will work at the intersection of B2B and partner marketing, shaping campaigns that drive demand, build pipeline, and demonstrate measurable ROI.

Collaborating with partners, sales teams, and internal creative/digital specialists, you will manage funding, execution, and performance, aligning quarterly plans with strategic growth and profitability.

Qualifications

• 3-5+ years in marketing, ideally in the IT channel or a B2B technology environment.
• Demonstrated success building and executing multi-channel marketing programs.
• Strong commercial and analytical mindset, with experience managing budgets and ROI-driven activity.

Responsibilities

• Develop and execute end-to-end partner marketing strategies aligned to business and partner objectives.
• Secure and manage partner funding, ensuring compliant and successful investment proposals.
• Lead full campaign lifecycle: planning, messaging, execution and performance reporting.
• Build a pipeline of demand-generation programs to support pipeline creation and sales acceleration.
• Analyse campaign results, extract insight and optimise future activity for stronger ROI.
• Manage funding claims and partner reporting with accuracy and timeliness.
• Build strong and trusted relationships with vendor partners, sales teams and internal stakeholders.
• Collaborate with internal creative and digital teams; manage external agencies as required.
• Champion marketing excellence and ensure activity contributes to business growth and profitability.

Skills

Marketing strategy

Campaign management

Budget management

Stakeholder management

Digital marketing

CRM

HubSpot

Tools

HubSpot

Job description

Description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.

As a Partner Marketing Manager, you will own and deliver strategic marketing plans for a portfolio of global technology vendors. Sitting at the strategic intersection of B2B and partner marketing, this role focuses on shaping and executing impactful, insight-driven campaigns that support revenue growth and market expansion. You will collaborate closely with partners, sales teams and internal creative and digital specialists to drive demand, build pipeline and demonstrate measurable ROI.

While the role includes a commercial element - presenting, aligning and securing partner marketing investment, it centres more on strategic influence, stakeholder engagement and co-creation than traditional sales. Once quarterly plans are aligned, you'll orchestrate execution, oversee campaign performance and showcase marketing's contribution to growth and profitability.

What You Will Do

• Develop and execute end-to-end partner marketing strategies aligned to business and partner objectives
• Secure and manage partner funding, ensuring compliant and successful investment proposals
• Lead full campaign lifecycle: planning, messaging, execution and performance reporting
• Build a pipeline of demand-generation programs to support pipeline creation and sales acceleration
• Analyse campaign results, extract insight and optimise future activity for stronger ROI
• Manage funding claims and partner reporting with accuracy and timeliness
• Build strong and trusted relationships with vendor partners, sales teams and internal stakeholders
• Collaborate with internal creative and digital teams; manage external agencies as required
• Champion marketing excellence and ensure activity contributes to business growth and profitability

What We Expect of You

• 3-5+ years in marketing, ideally in the IT channel or a B2B technology environment
• Demonstrated success building and executing multi-channel marketing programs
• Strong commercial and analytical mindset, with experience managing budgets and ROI-driven activity
• Excellent stakeholder management skills, able to influence senior internal and external partners
• Proficiency across digital marketing, events and content initiatives
• Highly organised project manager, able to handle multiple deadlines and priorities
• Skilled communicator who can translate strategic vision into executable plans
• Familiarity with CRM and marketing automation systems (e.g. HubSpot) is a plus
• Proactive, creative and results-oriented mindset with strong attention to detail

CDW is committed to being an AI-fluent organization

We're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances -not replace- human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.

Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that is curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.

About Us

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do—it’s how we do it. At CDW we act as one—building trust, speaking candidly, and working together to achieve more. We play to win—focusing on what matters most and delivering for our customers. And we think forward—staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees—working together to solve complex challenges and deliver real impact for our customers and communities.

As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next.

Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.