Participant Marketing Manager

Prolific - UK Job Board?; Remote; GBP 45,000 - 60,000; Full time

Job summary

An innovative data platform company in the UK seeks an experienced Community Manager to design engagement programs and own participant content. The ideal candidate will have over 5 years in community management and product marketing, with strong skills in relationship building and content creation. The role offers competitive compensation, remote work, and involvement in cutting-edge AI development. Join a mission-driven culture focused on ethically sourced human data, shaping the future of AI innovation.

Benefits

Competitive salary

Remote working option

Mission-driven culture

Qualifications

• 5+ years in community management, product marketing in a B2C or marketplace environment.
• Track record of building authentic relationships at scale.
• Experience creating and running engagement programs that drive measurable behavior change.
• Content creation skills for newsletters, messaging, and educational content.

Responsibilities

• Design and run participant engagement programs to drive loyalty and retention.
• Own participant-facing content such as newsletters and training programs.
• Build and evolve the participant brand and value proposition.
• Lead communications around trust and transparency with participants.
• Engage across channels like Reddit, Discord, and forums.
• Monitor market and competitor trends for strategic insight.

Skills

Community management

Product marketing

Content creation

Building relationships

Engagement programs

Job description

Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.

The role

Prolific's 200,000+ verified participants across 40+ countries are our competitive moat. Far more than a supply pool, our participants are a community of engaged contributors who make high-quality human data possible for AI labs, researchers, and enterprises.

What you’ll be doing in the role

• Design and run participant engagement programs that drive loyalty and retention, including seasonal campaigns, challenges, prize draws, recognition initiatives, ambassador programs, and advisory boards
• Own participant-facing content and education, producing newsletters, platform updates, training programs, webinars, case studies, and user-generated content in collaboration with internal and external experts
• Build and evolve the participant brand and value proposition, clearly communicating the tangible and intangible benefits of participating on Prolific across global and specialist segments
• Lead participant trust and transparency communications, including messaging around data quality standards, verification processes, policy changes, and product updates to drive adoption and confidence
• Be deeply embedded in participant communities, engaging across channels such as Reddit, Discord, forums, and review platforms, monitoring sentiment, moderating discussions, and responding quickly to concerns
• Bring the participant voice into Prolific, designing feedback loops, conducting participant research, and advocating for participant needs in product, supply, and strategic decision‑making
• Monitor market and competitor trends to ensure Prolific remains the best‑in‑class platform for online research participation and AI training

What you’ll bring to the role

• 5+ years in community management, product marketing in a B2C or marketplace environment
• Track record of building authentic relationships at scale, not just transactional marketing
• Experience creating and running engagement programs that drive measurable behavior change
• Content creation skills – you can write newsletters, develop messaging, create educational content
• Comfortable working in high‑growth, high‑autonomy environments and building programs from scratch
• Experience working with global, distributed communities

Why Prolific is a great place to work

We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high‑quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.

We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.

Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission‑driven culture.