Part-Time Marketing Lead

Confidential; Greater London; Remote; GBP 45,000 - 50,000; Part time

Job summary

Confidential is seeking a Part-Time Marketing Lead to drive B2B growth from a UK-based, predominantly remote position with occasional London meetings. This permanent, three-day-per-week role offers flexible working patterns and an immediate start.

You will own the marketing direction, establish practical frameworks, and lead execution through an offshore team. You will review existing activity, identify opportunities and focus investment on measurable commercial outcomes.

Qualifications

• Senior B2B marketing experience in a service-led or outsourced business.
• Proven track record in developing marketing strategy for growing organisations.
• Demonstrated ability to generate leads and build sales pipeline through integrated campaigns.
• Experience establishing or improving marketing functions, processes and frameworks.
• Proven ability to train, mentor and delegate to marketing colleagues; offshore/remote teams valuable.

Responsibilities

• Own the marketing direction and strategy to align with growth objectives.
• Lead and mentor an offshore marketing team; recruit and develop capability.
• Translate strategy into clear briefs, workflows and priorities; coach for output quality.
• Build a consistent pipeline of qualified opportunities via multi-channel campaigns.
• Ensure sales-marketing alignment to improve lead quality, conversion and pipeline progression.
• Define target markets, personas and messaging for multiple decision-makers.
• Plan and direct activity across email, LinkedIn, digital, content and events; offshore team executes.

Skills

Senior B2B marketing

Lead generation

Marketing strategy

Offshore team leadership

CRM & marketing automation

Job description

Part-Time Marketing Lead

Salary: £45,000-£50,000 per annum (3 days per week)

Location: UK-based Predominantly remote with occasional London meetings

Contract: Permanent, part-time

Working pattern: 3 days per week, with flexibility

Start date: As soon as possible

The Opportunity

An established and ambitious UK business operating in the B2 B services sector is looking for an experienced Part-Time Marketing Lead. This is a permanent, part-time opportunity, with direct employment by the business.

The Role

Working three days a week, you will own the marketing direction, establish practical frameworks and lead execution through an offshore team. You will review existing activity, identify opportunities and focus investment on measurable commercial outcomes.

• Marketing strategy: Develop a practical strategy aligned with business growth objectives.
• Offshore team leadership: Help shape and recruit the team, then train, mentor and support its development.
• Delegation and quality: Translate strategy into clear briefs, workflows and priorities; review output, coach the team and maintain quality.
• Lead generation: Build a consistent pipeline of qualified opportunities through targeted, multi-channel B2 B campaigns.
• Sales and marketing alignment: Work with sales leadership to improve lead quality, conversion and pipeline progression.
• Target markets and messaging: Define priority sectors, buyer personas and messaging for multiple decision-makers.
• Campaign oversight: Plan and direct activity across email, LinkedIn, digital, content, events and other appropriate channels, with the offshore team handling execution.
• Marketing operations: Improve CRM use, automation, data quality, reporting and campaign measurement.
• Content and digital visibility: Guide website messaging, thought leadership, case studies and visibility through search and AI-powered platforms.
• Commercial reporting: Set meaningful KPIs and demonstrate marketing's contribution to pipeline and revenue.

About You

We are looking for a strategic B2 B marketing leader who knows how to build capability in a growing business and achieve results through others. You will be comfortable advising senior stakeholders while giving an offshore team the direction, training and feedback needed to execute well.

• Senior B2 B marketing experience, ideally in a service-led, outsourced or contract-based business.
• Experience developing marketing strategy in small to mid-sized organisations.
• A track record of generating leads and sales pipeline through integrated campaigns.
• Experience establishing or improving marketing functions, processes and frameworks.
• Proven ability to train, mentor and delegate to marketing colleagues; experience managing offshore or remote teams is particularly valuable.
• Ability to turn strategic goals into clear briefs and practical work plans for others to execute.
• Strong understanding of sales and marketing alignment, lead qualification and conversion.
• Working knowledge of CRM, marketing automation, data and campaign performance.
• Confidence working with CEOs and senior leadership teams, with a pragmatic, commercial approach.

Why Consider This Opportunity?

• Strategy with delivery support: Lead the direction while a dedicated offshore team executes the work.
• Build and develop people: Train, delegate and mentor a team that can grow with the business.
• Genuine influence: Shape marketing at an important stage of growth.
• Senior-level exposure: Work closely with the CEO and leadership team.
• Commercial ownership: Make a measurable contribution to lead generation and revenue.
• Flexibility: A permanent, three-day-a-week position with flexibility around how those days are structured.

Armstrong Lloyd is acting as a recruitment agency on behalf of its client, who will be the successful candidate's employer. Further details about the client will be shared with suitably qualified candidates following an initial discussion.