Pardot/D365 Business Analyst

Cornwallis Elt Ltd; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A global digital business seeks a CRM Business Analyst for a contract role in London. This opportunity focuses on a critical CRM migration project from Pardot to Dynamics 365, requiring extensive collaboration across Marketing, Sales, and Technology teams to ensure successful data transition and process alignment.

Qualifications

• Experience in CRM migration projects.
• Ability to bridge technical and non-technical teams.

Responsibilities

• Lead requirements gathering sessions with stakeholders.
• Analyse workflows in Pardot and map to D365.
• Translate business needs into clear documentation.

Skills

Knowledge of Pardot

Knowledge of Microsoft Dynamics 365

Communication skills

Experience with stakeholders

Data migration familiarity

Job description

CRM Business Analyst – Pardot / Dynamics365 / Migration - Contract, London - £500 p/d Outside IR35

My client, a global digital business, is looking for a Business Analyst to support a high-impact CRM migration project, transitioning from Pardot to Microsoft Dynamics 365. This is a unique opportunity to work at the heart of a growing organisation, helping transform the way they engage with the customers across the marketing and sales lifecycle.
You’ll work closely with cross-functional teams—Marketing, Sales, Technology, and Data—to ensure a seamless and efficient migration from Pardot to D365. Your role will be critical in mapping existing processes, reviewing their Pardot systems and producing a gap analysis on their current systems.

Key Responsibilities
• Lead requirements gathering sessions with stakeholders across departments
• Analyse current workflows in Pardot and map them to future D365 capabilities
• Translate business needs into clear documentation: user stories, process flows, and functional specs
• Identify risks, gaps, and opportunities in the migration plan

Key skills
• Strong knowledge of Pardot (Salesforce Marketing Cloud Account Engagement) and Microsoft Dynamics 365
• Experience working with stakeholders across marketing, sales, and IT
• Excellent communication skills with the ability to bridge technical and non-technical teams
• Familiarity with data migration, marketing automation, and CRM customisation workflows