Paid Social Specialist - Part Time

Builder.ai; United Kingdom; Remote; GBP 60,000 - 80,000; Part time

Job summary

Join a leading software development firm as a Paid Social Specialist (Part Time). This role involves managing paid social execution across multiple platforms, optimizing campaigns, and driving performance-creative testing. Ideal candidates will have extensive B2B experience and a strong grasp of budget management and data analysis. Enjoy flexible hours and great perks while contributing to innovative marketing strategies.

Benefits

Private Healthcare

Employee Stock Options

Generous Paid Leave

Trips Abroad

Qualifications

• 3–5+ years B2B paid-social ownership with demonstrable lead-gen revenue impact.
• Proven command of £/$100k+ monthly budgets across LinkedIn + Meta.

Responsibilities

• Translate ICP/segment briefs into UK & US paid-social plans.
• Build media mix & budget pacing models for six-figure monthly spend.
• Analyze thumb-stop %, hold rate, and post-click quality.

Skills

Project Management

Communication

Data-driven Storytelling

Tools

HubSpot

GA4

Salesforce

Canva

Adobe

Job description

Join to apply for the Paid Social Specialist - Part Time role at Builder.ai

About Builder.ai

We’re on a mission to make software development building so easy everyone can do it – regardless of their background, tech knowledge or budget. We’ve already helped thousands of entrepreneurs, small businesses and even global brands, like the BBC, Makro and Pepsi achieve their software goals, and we’ve only just started.

With a truly global footprint encompassing offices across EMEA, APAC, and the Americas, Builder.ai is driving innovation on a worldwide scale. Having secured over $450 million in funding to date, supported by prominent investors including QIA and Microsoft, the opportunity to join Builder.ai has never been more exciting.

Life at Builder.ai

At Builder.ai, we encourage experimentation! Each role offers unlimited opportunities to learn, progress, and challenge the status quo. We want you to help us improve our support for customers and elevate software development to new heights.

Our global team is diverse, collaborative, and talented. We hire for differences but unite in our shared belief in Builder’s mission to unlock human potential through the power of software.

In return for your skills and commitment, we offer great perks, including private healthcare, discretionary variable pay or commission schemes, employee stock options, generous paid leave, and trips abroad. #WhatWillYouBuild

About the role

We’re a Series-D, AI-powered software platform that enables any business to build and run custom apps without coding. Our Growth team manages multi-channel demand generation across the US, UK, and over 20 other markets—fueling pipelines for SMBs to global enterprises.

A surge in paid social scale tests and creative iterations has outpaced our in-house capacity. We need a senior, hands-on specialist to own paid social execution end-to-end (strategy, launch, optimization, reporting) and drive a rigorous performance-creative testing program to lower CAC.

Responsibilities

1. Translate ICP/segment briefs into UK & US paid-social plans (LinkedIn, Meta, YouTube, TikTok, Reddit)
2. Build media mix & budget pacing models for six-figure monthly spend
3. Campaign execution: set up, QA, launch ads, audiences, pixel/conversion APIs
4. Own naming taxonomies & UTM governance for clean data flow into GA4/HubSpot
5. Architect test matrices and brief designers/editors rapidly
6. Analyze thumb-stop %, hold rate, and post-click quality to decide winners
7. Propose scale tests (new channels, retargeting logic, offer variants)
8. Build dashboards and concise reports (SQLs, pipeline $, CAC, payback)
9. Present insights weekly to VP Growth & Head of People Ops
10. Document playbooks, train junior team members, and recommend tooling

Requirements

• 3–5+ years B2B paid-social ownership with demonstrable lead-gen revenue impact
• Proven command of £/$100k+ monthly budgets across LinkedIn + Meta (bonus: TikTok, X, Reddit, YouTube)
• Deep understanding of performance-creative science
• Fluent in conversion tracking (offline events, CAPI, HubSpot/GA4, Salesforce)
• Data-driven storyteller capable of turning insights into actions
• Project management skills: meet deadlines, document changes, escalate blockers
• Strong communication skills for collaboration with designers, copywriters, devs, and RevOps

Nice to have

• Experience marketing AI/SaaS products to SMB buyers
• Experience with ABM or intent-signal retargeting tools
• Basic editing skills (Canva, CapCut, Adobe)
• Familiarity with creative-automation platforms
• Part-time hours: 15–25 per week, with potential for full-time
• Compensation: Hourly or monthly retainer, preference for structure and rate
• Start date: ASAP, ideally next week
• Location: Remote with 4+ hours overlap with London/Eastern US hours

Seniority level

• Associate

Employment type

• Contract

Job function

• Marketing
• Industry: Software Development