Paid Social Specialist Paid Marketing · Old Street, London | UK ·

MVF; London; Hybrid; GBP 30,000 - 60,000; Full time

Job summary

An established industry player in digital marketing is seeking a Paid Social Specialist to join their innovative team. This role offers a unique blend of creativity and analytical skills, focusing on generating high-performing campaigns across platforms like Facebook, Instagram, and TikTok. The ideal candidate will thrive in a collaborative environment, driving campaign strategy and execution while leveraging data insights to inform future strategies. With a commitment to personal and professional growth, this position provides flexible working arrangements and a comprehensive benefits package, making it an exciting opportunity for those passionate about digital marketing.

Benefits

Flexible hours

Hybrid working

25 days paid holiday

Closed for Christmas holidays

Work from anywhere for 2 weeks

Life Assurance

Health, dental, and vision coverage

Defined Contribution Pension

Wellbeing and mental health programme

Free breakfast in the office

Qualifications

• Minimum 3 years of hands-on performance marketing experience.
• Expertise in Facebook Ads Manager and creative design.

Responsibilities

• Build, optimise and grow paid social campaigns to drive growth.
• Collaborate with teams to craft compelling creative for campaigns.

Skills

Performance Marketing

Facebook Ads Manager

Creative Design

Analytical Skills

Problem Solving

Campaign Management

Education

3+ years of performance marketing experience

Tools

Facebook Ads

Job description

Our Team

Life in the Paid Social team offers the ultimate combination of flexing your creativity and building cutting-edge data analysis skills, both highly sought after in the digital marketing industry!

The team specialises across our core Social channels, including Facebook, Instagram, TikTok & Linkedin. The key to our success is both our entrepreneurial spirit, testing all kinds of weird and wonderful creatives, alongside our razor-sharp analytical ability, drawing meaningful insights from our tests, to inform future strategy.

Being at the forefront of Paid Social advertising, we collaborate regularly with our Social Channel Partners to produce game-changing case studies, and have many more planned this year!

What we're offering you:

• Flexible hours and summer hours
  
• Hybrid working
• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
• Closed for Christmas holidays
• Work from anywhere for 2 weeks a year
• Life Assurance and Income Protection to protect your loved ones
• Benefits allowance for health, dental, and vision coverage
• Defined Contribution Pension and Salary Sacrifice Scheme
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• Free breakfast when in the office
• 2 charity days a year
  
  

The Role

MVF’s Paid Social team is seeking a Facebook Ads specialist to help accelerate our growth. The Paid Social Specialist role encompasses elements of generating high-performing creative, high-level campaign executive and project management within a performance marketing context.

Responsibilities:

• Campaign strategy & execution - Build, optimise and grow paid social campaigns to drive growth and exceed commercial targets

• Generate high-performing creative - Work with MVF’s in-house creative design team to bring your creative ideas to life

• Market & product research - Collaborate with Operations and Sales to understand client needs and craft compelling creative that engages client’s ideal customer profile

• Stakeholder management - Building relationships with other MVF teams, keeping them up to date with campaign performance, issues and opportunities

• Problem solving - Be creative and innovative in your approach to problem solving

• Thought leadership - You’ll be at the forefront of shaping our strategy, finding new and innovative ways to approach campaign management

• Executing on high-value projects - You’ll get a chance to have your input on what longer-term capability-improving projects we work on, and even lead on your brilliant ideas

• Process improvement - Help us to always look for ways to improve and build a world class Paid Social performance marketing team!
  
  

Our Ideal MVFer:

• Have a minimum of 3 years of hands-on performance marketing experience (direct response/lead generation/e-commerce) on at least one Paid Social Marketing channel

• Expert in Facebook Ads Manager

• Experience designing and/or conceptualising high performing creative and writing winning ad copy

• Strong analytical and numerical skills - comfortable working with large data sets

• Experience developing logical campaign testing structures with clear hypotheses

• Passionate about Digital Marketing and Paid Social channels

• Experience in managing junior Paid Social executives is desirable