Paid Social Media Specialist

BYD Europe; Uxbridge; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the zero-emission transportation sector is seeking a Paid Social Media Specialist to drive strategic and tactical paid campaigns. The role involves optimizing media strategies to enhance brand awareness and engagement across social media platforms like Meta and TikTok. Ideal candidates should possess strong analytical and creative skills and be results-driven to meet client targets efficiently.

Benefits

Performance-based competitive salary

Workplace pension

25 holidays plus bank holidays

Commuting Allowance

Car salary sacrifice scheme

Teambuilding events

Qualifications

• Prior experience in paid social campaigns is required.
• Experience in social media planning and executing 360 campaigns.
• Understanding of key media owners like Meta and TikTok.

Responsibilities

• Deliver social media plans for the UK marketing team.
• Optimize and report on all campaigns.
• Assist with marketing budget planning.

Skills

Attention to detail

Effective communication

Analytical skills

Education

University Degree in Marketing or commercial disciplines

Tools

Microsoft Office

Job description

About the department:

The Marketing Department within BYD UK is responsible for developing and implementing tailored marketing strategies specific to drive UK performance and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

The Role:

Key objectives and responsibilities:

• Deliver social media plans for UK marketing team
• Optimise and report on all campaigns – sharing results with wider team
• Work with creative team to ensure best practice creative is used
• Assist with quarterly and annual planning of marketing budgets

Key results:

• Web traffic and leads driven by media campaigns
• Increasing engagement and performance of social media campaigns
• Improving brand awareness and image of BYD in the UK

The Person:

We are looking for a Paid Social Media Specialist, to lead the strategic and tactical execution of the paid social campaigns. You will ensure the paid social media strategy is executed, implementation and optimization goals are achieved, and client’s targets are met as efficiently as possible. Campaigns will be a mix of branding and direct response. You will work with partners including Meta, Pinterest and TikTok.

The ideal candidate will enjoy working with data and have very strong attention to detail. They will be a team player who is keen to learn and is results driven. They will be ready to take responsibility for the effective implementation of activity within their accounts and be eager to share their knowledge with the wider team and be an effective mentor and role model to their team. The dynamic and fast-paced nature of Paid Social demands a mix of creative and analytical skills to drive results. We are looking for candidates with prior experience in paid social.

Your profile:

1. University Degree in Marketing, Sales, or commercial disciplines.
2. Effective and fluent communicator in English
3. Excellent Microsoft office skills.
4. Experience in social media planning and execution of 360 campaigns.
5. Understanding of media market and key media owners, Meta and TikTok.
6. Knowledge of current digital media landscape and ability to optimize performance campaigns.
7. Customer-oriented mindset.
8. Excellent communications and interpersonal skills.
9. Able to prioritize and work proactively with efficient time management skills.
10. Resilient and open minded.
11. Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
12. Connected with our Mission and a more sustainable Future.

We offer:

• Performance and experience-based competitive salary.
• Workplace pension
• 25 holidays plus bank holidays
• Commuting Allowance
• Car salary sacrifice scheme – save on tax and NI by leasing a new vehicle through your salary
• Department & company-wide teambuilding events.
• An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.

About BYD Group:
Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobile, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales. In January 2024, BYD became the Official Partner of UEFA EURO 2024，providing green mobility services for the championship.

BYD shoulders the responsibilities and duties of the era, firmly embraces the tides of automobile electrification and intelligence, and establishes itself as the leader of new energy vehicles in China and the world, as to pave a road of green innovation and development.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team