Paid Social Media Manager

FB Comms; Leeds; Hybrid; GBP 28,000 - 35,000; Full time

Benefits offered by this job

Hybrid working

28 days annual leave

Birthday leave

£1000 yearly education budget

Regular team socials

Job summary

FB Comms is a Leeds-based agency seeking a Paid Social Media Manager to lead strategic paid media campaigns for B2B and B2C clients. You will work in a small but mighty team delivering robust content plans and data-driven ad strategies.

The role focuses on creative execution, community management, and client reporting, with a hybrid setup (home in the UK or office in Leeds). Starting salary £28,000–£35,000 depending on experience.

Qualifications

• 3+ years’ hands-on agency experience managing paid social campaigns and clients.
• Excellent knowledge of social commerce platforms, especially TikTok, Meta, LinkedIn and Pinterest.
• Strong conversion copywriting ability.
• Proven track record of generating measurable returns and growing social accounts and communities for brands and creators.
• Confidence in multi-channel strategy, reporting, briefing creators, and speaking directly with clients.
• Understanding of UGC and short-form video best practice, both briefing and editing.
• Experience using tools like Meta Business Suite, TikTok Seller Center, Google Analytics, Google Trends, Facebook Ads Library, CapCut, Canva, Figma, reporting tools.

Responsibilities

• Lead on strategic development and execution across paid media campaigns for TikTok, Instagram, LinkedIn, Facebook and Pinterest for B2B and B2C clients.
• Plan monthly campaigns and weekly content with clear objectives and creative angles.
• Collaborate with the founder and creative team to drive conversions and measurable ROI on every campaign.
• Brief creators, videographers and designers to bring your strategy to life.
• Write social-first copy in multiple brand voices with engaging hooks and clear CTAs.
• Work across video, graphics and UGC with in-house templates and support from the Creative Lead.
• Spot and act on insights and trends with speed.
• Own day-to-day management of paid brand channels, tweak budgets and audiences, test creatives to reduce CPA.
• Nurture community and handle escalations professionally.
• Run weekly/monthly check-ins with clients and present data-backed recommendations.
• Track conversions, engagement, saves, shares and watch time; pull reports and drive improvements.

Skills

Agency experience

Paid social platforms

Copywriting

Multi-channel strategy

UGC & short-form video

Campaign analytics

Calm & organized

Client communication

Tools

Meta Business Suite

TikTok Seller Center

Affiliates centre

Google Analytics

Google Trends

Facebook Ads Library

CapCut

Canva

Figma

Job description

FB Comms is a Social Media Agency that creates scroll-stopping content, the type you can’t forget and actually want to engage with. We do this through social media management, paid social ads, blogs, email marketing and training.

*PLEASE READ THE FULL DESCRIPTION: ANY APPLICANTS WHO DO NOT MEET THE MINIMUM SCREENING AND EXPERIENCE REQUIREMENTS WILL RECEIVE AN AUTO-REJECTION*

-Producing killer content with a service that slaps.

Fun: Marketing can be boring. We want clients to enjoy working with us and enjoy the work we do with a sense of humour.

Learning: Continual training and development mean we’re on top of trends.

Creativity: Coming up with new ways of doing things and not being afraid to express those ideas.

As a multi-award-winning northern team with a global client base and reach, creating authentic UGC style and produced content is what we do, and we are looking to expand our team.

What this job can offer you:

If you are someone who thrives in a fast-paced environment and embraces the challenges and changes of an early-stage start-up, then this opportunity may be for you!

Reporting to the Founder, the role of a Paid Social Media Manager involves B2B and B2C marketing initiatives, with a focus on strategic accounts. You will work in a small but mighty team, driving and implementing robust content plans, and strategies with a focus on creative execution and community management.

Your expertise in Paid Social Media Ads Marketing will contribute to the success of our clients and the growth of the Agency.

This is what your usual week will look like:

10%Client management and meetings

10%Content briefing to the creative lead and minor content edits

50%Ad build and management

20%Strategy creation and research

10%Community management

5%Reporting

£28,000 - £35,000 a year starting salary, depending on the skills, experience and other qualifications of the successful candidate.

Why you might not be excited by us (or, be here for the challenge):

It’s a small, fast-moving agency where every person pulls weight and pushes standards.

Here’s the truth:

• We're still building, and we move fast and expect ownership. If you need constant direction, predictability, or want to coast, it's not the role for you.
• There’s no safety net of a big team and you’ll be trusted to lead your own work and outcomes
• You’ll be challenged. Constantly. By platforms evolving weekly, trends coming out daily, fast turnarounds, and picky clients who expect our high quality of content and ads management upheld.
• We’re obsessed with making better content and not just delivering “what the client asked for”. That means pitching new ideas, challenging lazy briefs, and going way beyond Canva templates and recycled trends.
• You’ll need to be a proactive learner. We offer support, resources, budget and time, but we don’t spoon-feed.

What You’ll Need to Succeed:

• 3+ years’ hands-on agency experience managing paid social media campaigns and clients.
• Excellent knowledge of social commerce platforms, especially TikTok, Meta, LinkedIn and Pinterest.
• Strong conversion copywriting ability.
• A solid track record of generating measurable returns, and growing social accounts and communities for brands and creators.
• Confidence in multi-channel strategy, reporting, briefing creators, and speaking directly with clients.
• Understanding of UGC and short-form video best practice, both briefing and editing.
• Experience using tools like Meta Business Suite, TikTok seller and affiliates centre, Google Analytics, Google Trends, Facebook Ads Library, CapCut, Canva, Figma, reporting tools etc.
• A proven ability to stay calm, organised and creative in a fast-paced environment.

If you do not have the paid media platform experience running live ads and multiple campaigns across accounts and brands at once, but do have the organic social experience, please take a look at our organic social media manager role instead.

What You’ll Be Doing (in real life, not just on a job spec):

• Lead on strategic development and execution across paid media campaigns across TikTok, Instagram, LinkedIn, Facebook, and Pinterest for B2B and B2C clients.
• Plan monthly campaigns and weekly content with clear objectives and creative angles.
• Collaborate closely with our founder and creative team to drive conversions and a measurable ROI on every campaign.
• Confidently brief creators, videographers and designers to bring your strategy to life.

Content Creation & Execution

• Write social-first copy in multiple brand voices engaging, concise, killer hooks, witty when needed, clear CTAs, always.
• Work across video, graphics and UGC - with the know-how to brief, script, and edit content effectively using in-house templates and support from our Creative Lead to execute paid content shoots.
• Spot and act on insight and trends with speed, without relying on “can we jump on this?” chat. You're plugged in.

Community & Channel Management

• Own the day-to-day of multiple paid brand channels tweaking budgets, audiences, and constantly testing creative to drive the CPA down.
• Nurturing the community, using all comments and feedback as insight to drive the next batch of creative to drill down to their pain points.
• Handle escalations and community issues professionally and quickly.

Client Management

• Run weekly or monthly check-ins, respond to feedback, and be proactive in showing what’s working (and what’s not).
• Present reports and recommendations backed by performance data.

Reporting & Analytics

• Track what matters: conversions, engagement, saves, shares, watch time.
• Pull reports, analyse content performance and drive month-on-month improvements.
• Confident in using eCommerce platforms, TikTok shop, affiliate platforms, Meta tools, Google Analytics, and paid reporting to inform the strategy.
• Owning your work and your outcomes. If something underperforms, we askwhy, notwho’s fault it is, but you’ll need to take accountability and bring solutions. If it pops off? We celebrate the wins, together!

We invest in you:

- Hybrid working (from home in the UK or our office in Leeds)

- 28 days annual leave (inclusive of public holidays)

- Birthday leave

- £1000 yearly budget for education, growth and training

- Regular team and company socials

Equal employment opportunity:

FB Comms is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.