Paid Social Media Lead

Oxford Nanopore Technologies; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in biotechnology is seeking a Paid Social Media Lead to manage and optimise their paid social campaigns. The role focuses on driving brand awareness and lead generation through platforms like LinkedIn, Meta, and X (formerly Twitter). Candidates should have strong analytical skills and a background in digital marketing, ideally B2B and B2C. The company offers an attractive salary and benefits in a beautiful working environment.

Benefits

Attractive bonus

Generous pension contributions

Private healthcare

Qualifications

• Proven experience in running paid social campaigns, especially on LinkedIn.
• Strong analytical skills and proficiency in reporting.
• Understanding of segmentation strategies.

Responsibilities

• Drive brand awareness, engagement, and lead generation.
• Launch and manage paid social campaigns across platforms.
• Continuously optimise campaigns for performance improvement.

Skills

Data analysis

Audience targeting

A/B testing

Education

Degree in marketing, communications, business, or equivalent

Tools

HubSpot

Sprout Social

SalesForce

Job description

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Oxford Nanopore Technologies is headquartered at the Oxford Science Park outside Oxford, UK, with satellite offices and a commercial presence in many global locations across the US, APAC and Europe.

Oxford Nanopore employs from multiple subject areas including nanopore science, molecular biology and applications, informatics, engineering, electronics, manufacturing and commercialisation. The management team, led by CEO Dr Gordon Sanghera, has a track record of delivering disruptive technologies to the market.

Oxford Nanopore’s sequencing platform is the only technology that offers real-time analysis, in fully scalable formats from pocket to population scale, that can analyse native DNA or RNA and sequence any length of fragment to achieve short to ultra-long read lengths. Our goal is to enable the analysis of any living thing, by anyone, anywhere!

We are seeking a highly skilled and motivated Paid Social Media Lead to lead the strategy, execution, and optimisation of paid social media campaigns at Oxford Nanopore. You will have a primary focus on LinkedIn and will also manage campaigns across Meta (Facebook, Instagram) and X (formerly Twitter).

The Details…

You will be responsible for driving brand awareness, engagement, and lead generation through targeted and data-driven campaigns. Reporting directly to the Social Media Manager within the marketing team, you’ll have end-to-end control to shape our paid social media.

Responsibilities include:

• Be responsible for our paid social media activity, developing an effective data-driven strategy Collaborate with internal teams to develop, plan, and execute paid social strategies aligned with business objectives.
• Define target audiences and creative approaches for campaigns across LinkedIn, Meta, and X.
• Test new campaigns and new channels with a strong focus on balanced growth, moving quickly to adjust our approach based on results.

Campaign Execution & Management

• Launch and manage paid social campaigns across platforms, ensuring timely delivery and performance.
• Oversee the implementation of A/B testing on ads, creatives, and landing pages to improve performance.

Optimisation & Performance Management

• Continuously supervise and optimise campaigns to improve return on investment, CPA, and other key performance indicators.
• Implement data-driven strategies to improve performance across platforms, including audience targeting, bidding, and ad placement

Reporting & Analysis

• Provide detailed and actionable reports on campaign performance, highlight successes and areas for improvement and drive data-led decision making in day-to-day optimisation, goal setting and longer-term strategy.
• Present insights and recommendations to key stakeholders based on performance metrics.
• Work with our MarTech teams to ensure the data correctly filters into our CRM.

Budget Management

• Support with managing campaign budgets and ensure spend is allocated efficiently across platforms to meet goals and objectives.
• Track and report on budget utilisation and make necessary adjustments to meet performance targets.
• Work closely with the Social, Campaign, Content and Martech teams to ensure campaign consistency and optimisation.
• Maintain open communication with key stakeholders on campaign progress and outcomes.
• Work with the Regional Marketing Teams to develop localised strategies and help them plug into global campaigns. Be a dedicated support resource to ensure regional teams are aligned with global objectives and are equipped with the vital tools and guidance.

What We're Looking For…

• Degree in marketing, communications, business, digital marketing, data analytics, or life sciences, or equivalent experience
• Proven experience in running paid social campaigns, especially on LinkedIn
• Experience with Meta and X is a plus.
• A background in digital marketing, with a focus on B2B and B2C campaigns.
• Experience in data analysis and using insights to improve campaign performance.
• Consistent record of optimising campaigns to meet performance goals while staying within budget.
• Strong analytical skills and proficiency in reporting tools like HubSpot, Sprout Social, SalesForce or similar.
• Understanding of audience targeting, retargeting, and segmentation strategies.
• Knowledge of A/B testing methodologies, conversion rate optimisation, and lead generation strategies.

Additional experience:

• Strong project management skills with the ability to balance multiple campaigns simultaneously.
• Outstanding written and verbal communication skills.
• Ability to work independently and in a collaborative team environment.
• Creative mindset with a keen eye for detail.
• Experience in the biotech/life science industry a bonus.

We offer outstanding benefits to include an attractive bonus, generous pension contributions, private healthcare and an excellent starting salary. Based within beautiful, landscaped surroundings with tree-lined walks, water features and a lake, all of which make for a wonderful working environment.

If you are looking to utilise your skills to really make a difference to humankind, then consider joining our team and apply today!