Paid Social Manager

Michael Page (UK); London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player in the haircare sector is seeking a passionate Paid Social Manager to lead their digital marketing efforts. This role involves planning, launching, and optimizing paid social campaigns across various platforms, including Meta and TikTok, to enhance return on ad spend (ROAS). The ideal candidate will have a proven track record in delivering successful campaigns, excellent analytical skills, and a proactive approach to driving results. Join a dynamic team where your contributions will significantly impact brand awareness and profitability in a vibrant industry.

Benefits

Competitive salary

Flexible working hours

Hybrid working options

Qualifications

• Experience in managing and optimizing paid social campaigns.
• Strong analytical skills with a focus on performance metrics.

Responsibilities

• Plan and optimize paid social campaigns to drive ROAS.
• Analyze performance data and implement strategies for improvement.

Skills

Paid Social Campaign Management

Data Analysis

Creative Testing

Performance Metrics (ROAS, CTR, CPA)

Adaptability

Tools

Meta

Pinterest

TikTok

Job description

• Fantastic Opportunity for a paid social manager
• To join a multi-award winning haircare brand

About Our Client

A multi-award-winning, science-backed haircare brand that's shaking up the industry.

Job Description

• Plan, launch, and optimise paid social campaigns across Meta, Pinterest, TikTok, and other platforms to drive ROAS.
• Analyse performance data and implement strategies to improve efficiency and scale results.
• Produce daily and weekly reports with actionable insights to support decision-making and ad revenue growth.
• Collaborate with senior marketing to test creatives and campaigns that boost brand awareness and revenue across platforms and product ranges.
• Identify and scale new acquisition channels to support growth and profitability.
• Stay up to date with platform changes, industry trends, and best practices.
• Drive full-funnel thinking to align paid strategy with wider brand and commercial goals.
• Work closely with web teams to ensure a seamless journey from ad to conversion.

The Successful Applicant

Experience in Paid Social.
Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA).
A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results.
Excellent analytical skills with the ability to interpret data, draw insights, and present data-driven strategies.
A passion to work in the world of haircare and beauty.

What's on Offer

Competitive salary and package.
Flexible/Hybrid working.