Paid Social Manager

The Genius Group (TGG); Altrincham; Hybrid; GBP 27,000 - 45,000; Full time

Benefits offered by this job

Private medical cover

Gym and showers on-site

Yearly training budget

Hybrid (4 days in-office)

Job summary

The Genius Group (TGG) is seeking a Paid Social Manager to own high-spend Meta campaigns from day one. You’ll hit daily spend and CPA targets, make in-platform optimisations, and work across multiple accounts with accountability for performance.

You’ll collaborate with our in-house UGC production studio, test at volume, and extend strategies to TikTok and other platforms as needed. Hybrid role with 4 days in-office.

Qualifications

• Demonstrable experience managing high-spend Meta campaigns with budget and scale details.
• Proven ability to scale spend without loss of efficiency and to judge when an account ceilings.
• Comfort managing several accounts with daily targets across them.
• Strong analytical instincts: interrogate data, not just report.
• Experience in a performance environment, agency or in-house.
• Self-sufficiency: ownership, not a task list.

Responsibilities

• Own high-spend Meta campaigns end to end, build, launch, scale, and cut.
• Hit daily spend and CPA targets across multiple accounts, prioritising where to focus.
• Make daily optimisation calls on budget, structure, audience and creative.
• Brief and test creative at volume with in-house UGC/production studio.
• Run lead generation for legal, finance and insurance clients, and small scale ecommerce exposure.
• Extend into TikTok and other platforms as accounts require.

Skills

High-spend campaigns

Data-driven decisions

Multi-account management

Analytical mindset

Agency/in-house experience

Ownership mindset

Job description

We're looking for a Paid Social Manager who already knows how to spend serious money on Meta and make it work.

This isn't a role where you'll be learning the platform. You'll own live accounts from month one, working to daily spend and cost-per-acquisition targets, making decisions in-platform every day that move numbers the same day. If you've only ever managed £2–3k a month, this isn't the step for you. If you've run high-volume accounts and know the difference between a campaign that's genuinely scaling and one that's just spending, we want to talk.

What you'll do

• Own high-spend Meta campaigns end to end, build, launch, scale, and cut
• Hit daily spend and CPA targets across multiple accounts, and prioritise where your attention goes when they're competing
• Make daily optimisation calls on budget, structure, audience and creative, and know which lever to pull when performance moves
• Brief and test creative at volume with our in-house UGC and production studio, creative is the main performance driver here and you'll treat it that way
• Run lead generation for legal, finance and insurance clients, and small scale ecommerce exposure.
• Extend into TikTok and other platforms as accounts require

What you need

• Demonstrable experience managing high-spend Meta campaigns, you should be able to talk us through specific accounts, budgets, and what you did to scale them
• A track record of scaling spend without losing efficiency, and the judgement to know when an account has hit its ceiling
• Comfort managing several accounts at once with daily targets on each
• Strong analytical instincts, you interrogate the data rather than reporting it
• Experience in a performance environment, agency or in-house
• Self-sufficiency. You'll be given ownership, not a task list

Why here

• Genuine scale, significant daily spend across our client base, with the budget to test properly
• In-house UGC and production studio, so creative testing isn't bottlenecked by external agencies
• 30+ performance marketers, copywriters and creatives in one office

Package

Up to £45,000 + Bonus depending on experience. Private medical cover. On-site gym and showers. Yearly training budget. Hybrid, 4 days in-office.