Paid Social Lead (FTC) - Maternity Cover

GROUPM; Derry/Londonderry; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Paid Social Lead to spearhead innovative strategies across Europe. This role offers the opportunity to work with renowned brands, guiding them in maximizing their paid social presence while collaborating with a talented team. You will be pivotal in shaping the direction of social solutions, ensuring best practices are implemented and fostering strong relationships with key media partners. If you're passionate about digital marketing and eager to make a significant impact in a fast-paced environment, this position is perfect for you.

Qualifications

• Proven experience in creating and executing Paid Social strategies.
• Strong leadership skills with the ability to manage a diverse team.

Responsibilities

• Lead the Paid Social strategy across ZEUR and ensure best practices are applied.
• Build relationships with key media partners and drive growth initiatives.

Skills

Paid Social Strategy Development

Biddable Media Expertise

Client Relationship Management

Digital Maturity Understanding

Presentation Skills

Team Leadership

Data Utilization

Tools

PowerPoint

Social Media Platforms (Meta, TikTok, Snapchat, Pinterest)

Job description

Description
Position at OpenMind

OPENMIND

Job Title: ZEUR Paid Social Lead, Business Director, Social Solutions

Departments / Teams: OPENMIND ZEUR Above Market / Mindshare’s Channels & Solutions

Role Scope: 50% OPENMIND ZEUR Above Market / 50% Mindshare Channels & Solutions

ABOUT OPENMIND

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fueled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

ACCOUNT OVERVIEW

OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a ZEUR Paid Social Lead to provide strong Biddable experience and leadership for in-scope Nestlé categories, supporting the ZEUR Social Leads. Being above market (i.e. not activation), the role offers plenty of variety, with an enjoyable balance between directional strategic consultancy, market governance and more broadly laying the framework for excellence, ensuring we’re delivering change at scale. We have a clear plan to create something special with Nestlé’s Paid Social and we’d love you to be a part of it.

OPENMIND OVERVIEW OF ROLE:

We have a unique opportunity to raise the bar for Paid Social across ZEUR and Channel & Solutions, working with some of the biggest brands on the planet eager to showcase their supremacy online. As the overarching Paid Social Lead in the Above Market Zone and Channel & Solutions team, you’d be working as part of a group of specialists holding authority across the Zone. This means in-market teams activating will look to your team for guidance and leadership. You will be partnering with brands to ensure they have a clear strategy in place to maximise on the paid opportunity available, which will include working with business units at varied stages of digital maturity.

OPENMIND RESPONSIBILITIES:

1. Be responsible for the effective functioning of Paid Social performance and across ZEUR.
2. Support the zone digital leadership with evolution through growth and development of paid social offering across the region.
3. Co-build the regional Paid Social roadmap and the application of maturity frameworks that can support paid social growth in varying maturity markets.
4. Ensure that the Nestlé Paid Social best practices are applied throughout the region and that global constructs are connected to local media buying.
5. Forge and maintain relationships with key strategic media partners to ensure that we are fully embracing new media, technology and data opportunities as they emerge.
6. Develop Paid Social strategies at a zone level to maximise the biddable performance across Nestlé Europe, adapting and rolling out for specific business units.
7. Work closely with the ZEUR Nestlé Social Leads to ensure the Paid Social strategic focuses align with specific business units and with Nestlé at a global level.
8. Effective, positive management of a direct team of Paid Social specialists.
9. Build up a constructive, positive rapport with senior client contacts and main partners i.e. Meta, TikTok, Snapchat, Pinterest etc.
10. A confident presenter with the ability to communicate the value of paid Social to the wider Nestlé business.
11. Commitment to driving initiatives focused on utilising first-party data to great effect.
12. Stay up to date on the latest trends in Paid Social, adapting the strategy accordingly in alignment with global Nestlé guidance.
13. Ensure knowledge and best practices are shared between OpenMind and Channel & Solutions team.

YOUR KNOWLEDGE & ABILITIES:

1. Impressive track record of devising Paid Social strategies and implementing them.
2. Experience working with complex business units and understanding their overlaps from a Social perspective.
3. Experience devising strategies which span multiple markets.
4. Complete knowledge across all areas of paid Social from campaign setup to impactful reporting.
5. Experience in dealing with varying levels of digital and market maturity.
6. Ability to connect outcomes to business decisions and discuss insights with clients.
7. Ability to demystify Paid Social for clients and the wider team.
8. Experience leading and developing a talented, multi-faceted team.
9. Thought leader with strong opinions on Paid Social shaped from hands-on experience.
10. Exposure to Digital more broadly and engaging with the specialism.
11. Experience with a wide range of supporting Social tools.
12. Extensive experience using PowerPoint and delivering presentations to senior stakeholders.
13. Calm under pressure and able to think about the bigger picture.