Paid Social Lead

JR United Kingdom; Wakefield; On-site; GBP 50,000 - 80,000; Full time

Job summary

A fast-growing healthtech startup is seeking a Paid Social Lead to scale acquisition across various channels, including Meta and PPC. You'll lead a dynamic growth team, manage significant budgets, and be pivotal in shaping healthcare access. This role offers ownership from day one and the chance to impact the future of healthcare.

Benefits

Competitive salary + bonus/equity

Significant budget and ownership from day one

Qualifications

• Strong experience in DTC/B2C performance marketing.
• Deep Meta expertise with a creative-first mindset.
• Proven ability to lead strategy and execution at scale.

Responsibilities

• Own acquisition strategy across Meta, PPC, SEO and new channels.
• Manage and mentor a high-performing growth team.
• Optimise £500K+ monthly budgets with creative-led campaigns.

Skills

Performance marketing

SEO

CRO

Analytics

Team management

Creative strategy

Campaign execution

Job description

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A fast-growing healthtech startup is transforming how people access healthcare. Backed by strong growth and a bold mission, they're now looking for a Paid Social Lead to scale acquisition and lead multi-channel performance across Meta, PPC and emerging platforms.

What You'll Do

• Own acquisition strategy across Meta, PPC, SEO and new channels
• Manage and mentor a high-performing growth team
• Optimise £500K+ monthly budgets with creative-led campaigns
• Oversee experimentation, creative testing and channel diversification
• Dive into campaign execution when needed
• Collaborate with product, data and brand teams to improve full-funnel performance
• Build scalable systems for attribution, reporting, and growth

What You’ll Bring

• Strong experience in DTC/B2C performance marketing
• Deep Meta expertise with a creative-first mindset
• Proven ability to lead strategy and execution at scale
• Experience managing large budgets and senior-level reports
• Strong understanding of SEO, CRO and analytics
• Background in both agency and in-house environments

Nice to Have

• Experience in healthcare, subscriptions or regulated industries
• Track record scaling startups in D2C/B2C markets
• Commercial mindset with strong cross-functional collaboration skills

Why Join

• Shape the future of healthcare access
• Competitive salary + bonus/equity
• Significant budget and ownership from day one