Paid Social Lead

JR United Kingdom; Stoke-on-Trent; On-site; GBP 50,000 - 75,000; Full time

Job summary

Une startup en pleine croissance dans le secteur de la santé recherche un Paid Social Lead pour transformer l'acquisition des clients. Vous serez responsable de la stratégie d'acquisition, de la gestion d'une équipe dédiée et de l'optimisation de campagnes créatives tout en travaillant en étroite collaboration avec les équipes produit, data et marque.

Benefits

Salaire compétitif + bonus/équité

Budget significatif et responsabilité dès le premier jour

Qualifications

• Expérience forte en marketing de performance DTC/B2C.
• Expertise en gestion de budgets importants.
• Capacité prouvée à diriger des stratégies et des exécutions à grande échelle.

Responsibilities

• Diriger la stratégie d'acquisition sur Meta, PPC et SEO.
• Gérer et encadrer une équipe de croissance performante.
• Optimiser les budgets mensuels de plus de 500K£.

Skills

Performance marketing

Meta expertise

SEO

CRO

Analytics

Cross-functional collaboration

Job description

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A fast-growing healthtech startup is transforming how people access healthcare. Backed by strong growth and a bold mission, they're now looking for a Paid Social Lead to scale acquisition and lead multi-channel performance across Meta, PPC and emerging platforms.

What You'll Do

• Own acquisition strategy across Meta, PPC, SEO and new channels
• Manage and mentor a high-performing growth team
• Optimise £500K+ monthly budgets with creative-led campaigns
• Oversee experimentation, creative testing and channel diversification
• Dive into campaign execution when needed
• Collaborate with product, data and brand teams to improve full-funnel performance
• Build scalable systems for attribution, reporting, and growth

What You’ll Bring

• Strong experience in DTC/B2C performance marketing
• Deep Meta expertise with a creative-first mindset
• Proven ability to lead strategy and execution at scale
• Experience managing large budgets and senior-level reports
• Strong understanding of SEO, CRO and analytics
• Background in both agency and in-house environments

Nice to Have

• Experience in healthcare, subscriptions or regulated industries
• Track record scaling startups in D2C/B2C markets
• Commercial mindset with strong cross-functional collaboration skills

Why Join

• Shape the future of healthcare access
• Competitive salary + bonus/equity
• Significant budget and ownership from day one