Paid Social Lead

JR United Kingdom; Preston; On-site; GBP 50,000 - 80,000; Full time

Job summary

A dynamic healthtech startup in the UK is seeking a Paid Social Lead to drive growth and multi-channel performance. This role requires lead ownership of acquisition strategies and management of a talented team, as well as a strong background in performance marketing. Join and help shape the future of healthcare access while enjoying significant ownership and competitive rewards.

Benefits

Competitive salary + bonus/equity

Significant budget ownership from day one

Qualifications

• Strong experience in DTC/B2C performance marketing.
• Deep expertise with Meta and a creative-first mindset.
• Proven ability to lead strategy and execution at scale.

Responsibilities

• Own acquisition strategy across various channels.
• Manage and mentor a growth team.
• Optimise monthly budgets with creative-led campaigns.

Skills

DTC/B2C performance marketing

Meta expertise

SEO

CRO

Analytics

Creative-first mindset

Job description

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A fast-growing healthtech startup is transforming how people access healthcare. Backed by strong growth and a bold mission, they're now looking for a Paid Social Lead to scale acquisition and lead multi-channel performance across Meta, PPC and emerging platforms.

What You'll Do

• Own acquisition strategy across Meta, PPC, SEO and new channels
• Manage and mentor a high-performing growth team
• Optimise £500K+ monthly budgets with creative-led campaigns
• Oversee experimentation, creative testing and channel diversification
• Dive into campaign execution when needed
• Collaborate with product, data and brand teams to improve full-funnel performance
• Build scalable systems for attribution, reporting, and growth

What You’ll Bring

• Strong experience in DTC/B2C performance marketing
• Deep Meta expertise with a creative-first mindset
• Proven ability to lead strategy and execution at scale
• Experience managing large budgets and senior-level reports
• Strong understanding of SEO, CRO and analytics
• Background in both agency and in-house environments

Nice to Have

• Experience in healthcare, subscriptions or regulated industries
• Track record scaling startups in D2C/B2C markets
• Commercial mindset with strong cross-functional collaboration skills

Why Join

• Shape the future of healthcare access
• Competitive salary + bonus/equity
• Significant budget and ownership from day one