Paid Social Lead

JR United Kingdom; Portsmouth; On-site; GBP 50,000 - 70,000; Full time

Job summary

A fast-growing healthtech startup is seeking a Paid Social Lead to drive acquisition and enhance performance across various channels. The position involves managing large budgets, leading a growth team, and collaborating with multiple departments to optimize strategies and systems. Join to shape the future of healthcare access with competitive compensation and ownership from day one.

Benefits

Competitive salary + bonus/equity

Ownership from day one

Significant budget for initiatives

Qualifications

• Strong experience in DTC/B2C performance marketing.
• Deep expertise with Meta platforms.
• Ability to lead strategies at scale.

Responsibilities

• Own acquisition strategy across Meta, PPC, SEO.
• Manage and mentor a high-performing growth team.
• Optimize large budgets with creative-led campaigns.

Skills

Performance marketing

Meta expertise

SEO

CRO

Analytics

Cross-functional collaboration

Job description

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A fast-growing healthtech startup is transforming how people access healthcare. Backed by strong growth and a bold mission, they're now looking for a Paid Social Lead to scale acquisition and lead multi-channel performance across Meta, PPC and emerging platforms.

What You'll Do

• Own acquisition strategy across Meta, PPC, SEO and new channels
• Manage and mentor a high-performing growth team
• Optimise £500K+ monthly budgets with creative-led campaigns
• Oversee experimentation, creative testing and channel diversification
• Dive into campaign execution when needed
• Collaborate with product, data and brand teams to improve full-funnel performance
• Build scalable systems for attribution, reporting, and growth

What You’ll Bring

• Strong experience in DTC/B2C performance marketing
• Deep Meta expertise with a creative-first mindset
• Proven ability to lead strategy and execution at scale
• Experience managing large budgets and senior-level reports
• Strong understanding of SEO, CRO and analytics
• Background in both agency and in-house environments

Nice to Have

• Experience in healthcare, subscriptions or regulated industries
• Track record scaling startups in D2C/B2C markets
• Commercial mindset with strong cross-functional collaboration skills

Why Join

• Shape the future of healthcare access
• Competitive salary + bonus/equity
• Significant budget and ownership from day one