Paid Social Lead

Healf; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

Join a next-generation health-tech company as a Paid Social Lead aiming to revolutionize wellbeing. You'll develop strategies for acquiring customers through paid social channels, utilizing your experience in media buying and creative direction to drive transformative change.

Benefits

50% staff discounts across all products.

Premium Wellhub membership.

Weekly yoga sessions in the office.

5-day retreat at the end of summer.

Complimentary ice bath and sauna visits.

Qualifications

• 4+ years experience in a paid social role.
• 2+ years account management experience.
• Complete mastery of media buying across social platforms.

Responsibilities

• Develop and implement top-level paid social strategy.
• Frequently conduct creative and non-creative tests.
• Oversee paid social designers and copywriters.

Skills

Meta Ads Manager

TikTok Ads Manager

Creative Strategy

Job description

Social network you want to login/join with:

Healf was founded by two brothers - Max and Lestat - with a relentless drive to reshape health and wellness.

Their journey has been fuelled by hard work, intensity, and a commitment to build something transformative.

Like all of us, they’re here to make a lasting impact.

Build the future of Wellbeing. Create your life’s best work.

If a new healthcare system was built today, it wouldn’t resemble the reactive, fragmented system we see now. It would be proactive, personalised, and focused on prevention - not treatment. It would be designed to optimise human potential, and rooted in holistic wellbeing. This is the healthcare we’re creating - digital-first, tech-powered, with a seamless experience as innovative as Tesla, and an impact on culture as profound as Nike’s. At Healf, we’re not just imagining this future - we’re building it.

Our vision

Public wellbeing is at a crossroads. Chronic diseases account for 86% of deaths in Europe, yet the healthcare system isn’t designed to provide the preventative, deeply personal care people need. At Healf, our mission is bold: to empower wellbeing through the tools and rituals that allow you to regain control over your mind, body, and spirit.

Our method is rooted in curation - sourcing the best global brands and products to create a world-class experience - and innovation, where our revolutionary Healf Zone platform redefines personalised wellbeing.

Our bold approach is backed by visionary investors, including those who backed other pioneering brands such as Alo Yoga, Cult Beauty, Innocent Smoothies, and Soho House. Like us, they see that Healf is not just a business, but a movement - a generational opportunity to redefine what it means to be well.

Who we’re looking for

As a next-generation health-tech company on a mission to empower wellbeing with the world’s best products, we’re looking for A+ players - insanely talented, ambitious, and hard-working individuals ready to build the future of wellbeing with us. If you’re excited by challenges, dream big, and want to do your life’s best work, we want to hear from you.

About the role

Over the next 12 months, our goal is to scale Paid Social into one of two primary channels for customer acquisition. As Paid Social Lead, your goal is to make this happen using any levers at your disposal, whether that’s top-level strategy, creative direction, media buying, cross-platform activations, or advanced testing & analysis.

Key Responsibilities

Develop and implement top-level paid social strategy

Frequently conduct creative and non-creative tests

Media buying (hands-on, in platform)

Manage creative strategy and creative briefing process

Oversee paid social designers and copy-writers

Work cross-departmentally on company-wide activations

Utilise attribution tools to analyse performance and make data-driven decisions

Foster good relationship with our Meta rep and other partners

Stay up-to-date with the latest trends and advancements in paid social

What We’re Looking For

4+ years experience in a paid social role

2+ years account management experience

Complete mastery of Meta Ads Manager

Competency on TikTok Ads Manager; Snapchat and Pinterest competency is a plus

Skilled creative strategist; able to brief ideas for new image, video, and UGC creative

Comfortable managing other people

Works well in a very fast-paced, startup environment

Very proactive and looking for a role with high autonomy/responsibility

You’ll thrive here if you

• Dream big:You’re inspired by solving big problems, creating transformative change, and tackling impossible challenges. These excite and motivate you to keep pushing boundaries.
• Work harder than most: You thrive in a high-performance environment where effort and intensity are the norm. Your passion for what you’re building drives you to give it your all and deliver.
• Love to learn: You’re always seeking growth. You ask questions, embrace feedback, and strive for constant improvement - in fact, they’re second nature to you.
• Live the Healf lifestyle: Wellbeing isn’t just something you practice - it’s who you are. You embody The Four Pillars - EAT, MOVE, MIND, SLEEP, bringing wellbeing to life every chance you get.
• Do your life’s best work:At Healf, you’ll tackle meaningful challenges that drive real impact.
• A+ talent only: We hire for potential over experience. Raw talent, obsessive curiosity, and grit matter more than years of experience. At Healf, you’ll work alongside some of the brightest, most driven individuals in the industry - people who raise the bar every single day.
• Energised by what we do: Building something that matters is never easy, but it’s deeply rewarding. We love what we’re creating, and it fuels us to work hard and go above and beyond - not because we have to, but because we want to.
• Be a builder: This isn’t a cog-in-the-machine kind of role. You’ll have ownership, autonomy, and the chance to shape the future of Healf alongside a team that never settles for mediocrity.
• Learn from the best: Work alongside entrepreneurial founders and a mission-driven team, with mentorship that helps you grow into the best version of yourself.

About us

At Healf, we’re not just a company - we’re a movement. Founded by two brothers whose own wellbeing journeys inspired our mission to empower others, Healf is built on grit, determination, and a shared understanding of the power of wellbeing.

Our culture is grounded in four commandments that define how we work and win:

1.We Work Harder Than Anyone Else: Building something that improves lives takes long hours, grit, and sacrifice - but we thrive on it. We all feel energised by what we’re building.

2. Never Settle: We challenge the status quo and push ourselves to be better every day. We never settle for mediocrity or the idea that something can’t be done.

3. Obsession Over Talent: Talent alone isn’t enough - relentless curiosity and a drive to grow set us apart.

4. The Healf Lifestyle: We live what we preach - our personal commitment to wellbeing fuels our professional productivity.

With Healf Zone on the horizon, we’re entering the next phase of our journey: closing the loop on health with personalised, preventative care that unlocks longevity and optimised wellbeing. This is your chance to help build something that’s not only extraordinary, but a first of its kind.

Additional Benefits (UK-based hires)

• 50% staff discounts across all our products.
• A premium Wellhub membership, offering a huge network of yoga, Pilates, and gym classes across London.
• Weekly yoga sessions in the office
• A 5-day retreat at the end of the summer
• Frequent complimentary visits to ice bath and sauna studios
• Working with ambitious, wellbeing-obsessed people who welcome and champion what wellbeing means to you.