Paid Social Lead

JR United Kingdom; Gloucester; On-site; GBP 60,000 - 90,000; Full time

Job summary

A fast-growing healthtech startup is seeking a Paid Social Lead to enhance its acquisition strategy across various channels. In this pivotal role, you'll manage a high-performing team and oversee large budgets while collaborating with product and data teams to improve overall performance. This position offers significant budget ownership and the opportunity to shape the future of healthcare access while driving strategic marketing initiatives.

Benefits

Competitive salary + bonus/equity

Significant budget and ownership from day one

Qualifications

• Strong experience in DTC/B2C performance marketing.
• Deep Meta expertise and a proven ability to lead strategy.
• Experience managing large budgets and senior-level reports.

Responsibilities

• Own acquisition strategy across Meta, PPC, SEO and new channels.
• Manage and mentor a high-performing growth team.
• Optimise £500K+ monthly budgets with creative-led campaigns.

Skills

Performance marketing

DTC/B2C expertise

Creative-first mindset

SEO

CRO

Analytics

Cross-functional collaboration

Job description

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A fast-growing healthtech startup is transforming how people access healthcare. Backed by strong growth and a bold mission, they're now looking for a Paid Social Lead to scale acquisition and lead multi-channel performance across Meta, PPC and emerging platforms.

What You'll Do

• Own acquisition strategy across Meta, PPC, SEO and new channels
• Manage and mentor a high-performing growth team
• Optimise £500K+ monthly budgets with creative-led campaigns
• Oversee experimentation, creative testing and channel diversification
• Dive into campaign execution when needed
• Collaborate with product, data and brand teams to improve full-funnel performance
• Build scalable systems for attribution, reporting, and growth

What You’ll Bring

• Strong experience in DTC/B2C performance marketing
• Deep Meta expertise with a creative-first mindset
• Proven ability to lead strategy and execution at scale
• Experience managing large budgets and senior-level reports
• Strong understanding of SEO, CRO and analytics
• Background in both agency and in-house environments

Nice to Have

• Experience in healthcare, subscriptions or regulated industries
• Track record scaling startups in D2C/B2C markets
• Commercial mindset with strong cross-functional collaboration skills

Why Join

• Shape the future of healthcare access
• Competitive salary + bonus/equity
• Significant budget and ownership from day one