Paid Social Lead

JR United Kingdom; Exeter; On-site; GBP 60,000 - 80,000; Full time

Job summary

Une startup en pleine croissance dans le secteur de la santé recherche un Paid Social Lead pour transformer l'accès aux soins de santé. Vous serez responsable de la stratégie d'acquisition et de l'optimisation de budgets considérables tout en dirigeant une équipe de croissance performante. Ce rôle crucial vous permettra d'influencer directement la performance pleine du tunnel et de participer à l'évolution d'une mission ambitieuse.

Benefits

Salaire compétitif + bonus/equity

Significatif budget et ownership dès le premier jour

Qualifications

• Expérience forte en marketing de performance DTC/B2C.
• Capacité prouvée à diriger stratégie et exécution à grande échelle.
• Compréhension approfondie de SEO, CRO et analytics.

Responsibilities

• Gérer la stratégie d'acquisition à travers Meta, PPC, SEO.
• Optimiser les budgets mensuels de plus de 500K£.
• Collaborer avec les équipes produit, données et marque.

Skills

DTC/B2C performance marketing

Meta expertise

SEO

CRO

Analytics

Job description

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A fast-growing healthtech startup is transforming how people access healthcare. Backed by strong growth and a bold mission, they're now looking for a Paid Social Lead to scale acquisition and lead multi-channel performance across Meta, PPC and emerging platforms.

What You'll Do

• Own acquisition strategy across Meta, PPC, SEO and new channels
• Manage and mentor a high-performing growth team
• Optimise £500K+ monthly budgets with creative-led campaigns
• Oversee experimentation, creative testing and channel diversification
• Dive into campaign execution when needed
• Collaborate with product, data and brand teams to improve full-funnel performance
• Build scalable systems for attribution, reporting, and growth

What You’ll Bring

• Strong experience in DTC/B2C performance marketing
• Deep Meta expertise with a creative-first mindset
• Proven ability to lead strategy and execution at scale
• Experience managing large budgets and senior-level reports
• Strong understanding of SEO, CRO and analytics
• Background in both agency and in-house environments

Nice to Have

• Experience in healthcare, subscriptions or regulated industries
• Track record scaling startups in D2C/B2C markets
• Commercial mindset with strong cross-functional collaboration skills

Why Join

• Shape the future of healthcare access
• Competitive salary + bonus/equity
• Significant budget and ownership from day one