Paid Social Lead

JR United Kingdom; City of Edinburgh; On-site; GBP 50,000 - 75,000; Full time

Job summary

A fast-growing healthtech startup is seeking a Paid Social Lead to drive performance marketing and scale acquisition across multiple channels. This role involves overseeing budgets, leading a growth team, and collaborating with cross-functional teams to enhance healthcare access through innovative marketing strategies.

Benefits

Competitive salary + bonus/equity

Significant budget and ownership from day one

Opportunity to shape the future of healthcare access

Qualifications

• Strong experience in DTC/B2C performance marketing.
• Proven ability to lead strategy and execution at scale.
• Experience managing large budgets and senior-level reports.

Responsibilities

• Own acquisition strategy across Meta, PPC, SEO and new channels.
• Manage and mentor a high-performing growth team.
• Optimize £500K+ monthly budgets with creative-led campaigns.

Skills

Performance marketing

Meta expertise

SEO

CRO

Analytics

Leadership

Campaign optimization

Job description

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A fast-growing healthtech startup is transforming how people access healthcare. Backed by strong growth and a bold mission, they're now looking for a Paid Social Lead to scale acquisition and lead multi-channel performance across Meta, PPC and emerging platforms.

What You'll Do

• Own acquisition strategy across Meta, PPC, SEO and new channels
• Manage and mentor a high-performing growth team
• Optimise £500K+ monthly budgets with creative-led campaigns
• Oversee experimentation, creative testing and channel diversification
• Dive into campaign execution when needed
• Collaborate with product, data and brand teams to improve full-funnel performance
• Build scalable systems for attribution, reporting, and growth

What You’ll Bring

• Strong experience in DTC/B2C performance marketing
• Deep Meta expertise with a creative-first mindset
• Proven ability to lead strategy and execution at scale
• Experience managing large budgets and senior-level reports
• Strong understanding of SEO, CRO and analytics
• Background in both agency and in-house environments

Nice to Have

• Experience in healthcare, subscriptions or regulated industries
• Track record scaling startups in D2C/B2C markets
• Commercial mindset with strong cross-functional collaboration skills

Why Join

• Shape the future of healthcare access
• Competitive salary + bonus/equity
• Significant budget and ownership from day one