Paid Social Growth Manager

JR United Kingdom; Birkenhead; On-site; GBP 35,000 - 60,000; Full time

Job summary

Join a thriving team as a Paid Social Growth Manager at a leading UK brand. Drive growth through innovative paid social strategies, optimize campaigns, and collaborate with diverse squads to achieve exceptional results. This role offers an exciting opportunity to contribute to a fast-growing company dedicated to helping customers reach their health goals.

Qualifications

• Hands-on experience with platforms including Meta and TikTok.
• Mastery of Gross Margin management.
• Experience in strategy definition and execution.

Responsibilities

• Develop, implement, and manage paid media strategies across multiple platforms.
• Monitor and optimise campaign performance for ROI.
• Collaborate with creative teams for compelling ad creatives.

Skills

Growth mindset

Innovation mindset

Analytical mindset

Relationship building

Data passion

Job description

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A Paid Social Growth Manager at Protein Works drives consistent & compelling revenue growth in DTC markets. Their vital work supports in delivering the key commercial building blocks of Order Volume, AOV, Gross Margin, LTV:CAC, NNPOFO and new customer acquisition. The Paid Social Media Manager supports and feeds into end-to-end involvement in how we hit our revenue targets and therefore responsibility for delivering sustainable revenue growth across our paid social channels.

The Paid Social Media Manager sits within a Squad and works in tandem with the Growth Hacker/Squad Leader and the rest of the Squad members. Your role will be to lead the strategy and direction of our paid social channels, ensuring best in class thinking and execution.

This role requires effective collaboration across your Squad, other Sales & Marketing Squads and in time, the wider business - specifically Commercial, Brand & BI Teams. You will be known for your growth mindset and your ability to visibly impact in-day performance and demonstrating how you can effectively handle the long-term blend of commercial, brand and A/B testing strategies.

Core Responsibilities

• Develop, implement, and manage paid media strategies across Google Ads, Meta platforms, and TikTok
• Monitor and optimise campaign performance, including budget management, bid strategies, and audience targeting, to maximise return on investment (ROI).
• Collaborate with creative teams to develop compelling ad creatives that align with brand guidelines and resonate with target audiences.
• Understand the dynamic of product mix, unit sales and ASP, helping to deliver growth in AOV
• Support and challenge the delivery of new customer numbers to target month in month out.
• Optimise and understand LTV potential through paid social acquisition and balance of propositions.
• Monitor Site CVR and Product CVR working with the Squad to understand short-term optimisations.
• Surface learnings and insights and work with your peers to turn them into actions.
• Deliver customer-focused thinking and ‘right-first-time’ executions that enhance brand reputation.
• Adhere to and elevate Brand guidelines and values ensuring Brand standards are exceptional.
• Consistently identify growth opportunities, raise these and support in driving green lit ones home.
• Support in the delivery of A:R, CPA and spend mix to Paid Social channel targets, and how this fits with the wider business goals.

Core Competencies

• Growth mindset. You chase it, live it and breathe it. You hate not having it.
• Innovation mindset. A passion for improving processes and thinking.
• You can define a strategy and work with a team to make that strategy come to life
• You have hands-on experience and technical knowledge building relationships with platforms, including Meta and TikTok
• Working to the mastery of Gross Margin management and spend & trading levers that drive performance.
• Working to the mastery of revenue management and the spend & trading levers that drive performance.
• Master the rubix cube of unit sales, ASP, product mix to deliver AOV growth.
• Working to the mastery of the relationship between CAC and LTV to ensure long term commercial value.
• You have a passion for data, an analytical mindset and love all things social
• You understand the role Paid Social and creator content play in the wider social strategy
• You love building a rapport with people and build productive relationships
• You understand how to utilise new industry developments and technology
• You’re self-motivated and ambitious with a positive "can-do" attitude

Core Behaviours

• Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
• Communication: Know that team is your greatest asset. Talk to them face to face, Don’t try to go alone.
• Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
• Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
• Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
• Learn: Drive a culture of experimentation and continuous improvement.

Join Protein Works: Home of the Best Shakes on the Planet

Protein Works is a multi-award-winning healthy food brand based in the Northwest.

Our mission is simple: to help people live healthier & happier lives through the power of nutrition.

We employ 170 people across product development, manufacturing, logistics, and head office, all working towards one goal: creating premium, nutrition-packed products at unbeatable value. Our range includes protein shakes, meal shakes, wellness supplements, and high-protein snacks, all crafted for incredible taste and top-tier nutrition.

With over 350 million shakes sold worldwide, Protein Works is one of Europe’s fastest-growing food and beverage brands. We’re obsessed with excellence and innovation, helping over 2 million customers on their journey to better health.